What is Brand Amplification?
The way customers discover and engage with brands has changed. Today, an industry-leading product or service isn’t enough. Customers actively seek out brands that align with their own values and live out those values in authentic ways.
To connect with your current and prospective customers, your message needs to convey the core of your brand and consistently communicate that message through compelling and authentic stories.
Our brand amplification services supply your organization with the insights and structure needed to effectively communicate what makes you unique, important, and meaningful. Once defined, we help you amplify your message through the channels and tactics that match your voice and tone.
Why you need it
An articulated brand strategy isn’t just for your customers. A well-defined brand hierarchy helps your internal staff and third party agencies create a consistent experience across all your customer touchpoints, including key assets such as your logo, typeface, and colors.
But more importantly, it also identifies the type of company you want to grow into, the people you want to hire, and the behaviors you want to reward. It signals what you stand for, and equally important, what you stand against. Over time, this guides people’s behaviors and creates the type of culture you want to build within your company.
How we do it
Rome wasn’t built in a day; your brand isn’t either. We start by thoroughly researching your organization and your customers. We then use those insights to build a brand hierarchy that includes your unique selling proposition, brand pillars, voice, and tone. With an established brand hierarchy in place, amplify your message through marketing collateral that puts your message in front of the right people at the right time.
What You Get:
- Brand pillars
- Brand voice and tone
- Key messages
- Visual identity (naming, logo, typography, color palette)
- Customer personas
- Engagement strategy
How We Amplify It:
- Digital storytelling
- Event production
- Virtual and augmented reality
- Print publication
- Influencer marketing
- Mobile applications
- Marketing planning/demand generation
- Social media strategy & management