Resources

Webinar: An Uncompromising Approach to UX & Scrum

Webinar: An Uncompromising Approach to UX & Scrum

Take the first step in transforming how your team approaches product discovery, design, and delivery.

Watch the Webinar
Google Analytics Audit

Google Analytics Audit

If used effectively, Google Analytics can provide you and your team a wealth of data to better fuel your admissions marketing efforts.

Get Started
Webinar: An Introduction to Design Sprints

Webinar: An Introduction to Design Sprints

Watch our webinar to learn how to solve high-stakes marketing problems in just one week with design sprints.

Watch the Webinar
Design Sprints One Sheet

Design Sprints One Sheet

Discover a highly efficient process for solving the biggest creative problems. Build, test, and win in just 5 days.

Get the One Sheet
Commercial Benefits of Content Marketing

Commercial Benefits of Content Marketing

Marketing professionals are saying that standard ads don’t work anymore and that content marketing outweighs paid search by a massive margin. So, we wanted to investigate the top three marketing benchmarks that support this statement and why. Download the eBook to learn more.

Get the Guide
Building a B2B Content Strategy

Building a B2B Content Strategy

If your company is looking to build valuable and relevant content that attracts more of the right people and grows brand awareness, then now is the perfect time to revisit your digital content strategy. Here’s what you need to know to get started.

Get the Guide
An Introduction to ABM

An Introduction to ABM

It’s an exciting time for account-based marketing. Learn more about why you need to rethink this hyper-personalized approach to marketing.

Get the Guide
How to Use Blogging to Generate B2B Leads

How to Use Blogging to Generate B2B Leads

Blogging is one of the most effective ways to win more customers. Use this step-by-step guide to get started telling your company’s unique story.

Get the Guide
Digital Content Strategy Workshop

Digital Content Strategy Workshop

Is your website underperforming? Learn how our team can guide you through creating the most important elements of an effective content strategy in our day-long workshop.

Get the Guide
Building a Content Strategy for Higher Ed

Building a Content Strategy for Higher Ed

Learn how your institution can implement a digital content strategy that will spark a connection with users and inspire action from prospective students, alumni, and donors.

Get the White Paper
7 UX Laws for B2B Websites

7 UX Laws for B2B Websites

Increase your website’s conversion rate with these UX laws, and see how companies like Asana, HubSpot, and Zendesk are using UX design to increase conversion and lead generation online.

Get the eBook
The State of Digital Marketing in Higher Education

The State of Digital Marketing in Higher Education

Download our State of Digital Marketing in Higher Education report and discover how higher ed marketers are approaching blogging, social media, email marketing, and more.

Get the eBook
Business Case Template Download

Business Case Template Download

Learn how to write a convincing business case that demonstrates the value of your project to decision-makers.

Get the Template
Personalized Video: Turning Viewers Into Customers

Personalized Video: Turning Viewers Into Customers

Discover a new way to engage, convert, and delight video audiences by connecting with each viewer on an individual level.

Learn More
Website Competitive Analysis Report

Website Competitive Analysis Report

Do you know how your competitors are using content to generate business online? Request a report to understand how customers are finding competitor websites and identify areas for improvement.

Get Your Report
Webinar: How to Build a Content Strategy That Boosts Your Yield

Webinar: How to Build a Content Strategy That Boosts Your Yield

This webinar provides actionable steps you can take to develop a content strategy that will attract and retain right-fit students and their families.

Watch the Webinar
How to Use Blogging to Attract Students to Your School

How to Use Blogging to Attract Students to Your School

Download our guide and learn how to create and curate blog content for your school, create blog ideas, optimize blog posts to get found by prospective students and how to convert blog traffic into applications.

Get the White Paper
Inbound Marketing for Higher Education

Inbound Marketing for Higher Education

Learn how Inbound marketing can empower Higher Ed marketers to attract the right people, convert prospective students, close applicants and delight alumni.

Get the White Paper
Free Inbound Marketing Assessment

Free Inbound Marketing Assessment

Discover how you can get more traffic and more leads from your website through this free inbound assessment by one of eCity’s inbound marketing specialists. No risk. No obligation.

Schedule Your Assessment
Digital Marketing Grader

Digital Marketing Grader

Use our Digital Marketing Grader to determine what aspects of your online marketing efforts you’re succeeding at and what you should spend time improving.

Get Your Grade
Content Calendar Template

Content Calendar Template

Our free, customizable content calendar template makes it easy to organize your blogging efforts by tracking publishing dates, keywords, associated calls-to-action, and more.

Download the Template
Guide to Writing Clear Content

Guide to Writing Clear Content

Download our white paper and learn how to craft cleaner, clearer content that will resonate with your audience and rank well with search engines.

Get the White Paper
Content Optimization Best Practices

Content Optimization Best Practices

Discover how optimizing these seven website elements can have a significant impact on the number of people who find your website and learn about your products and services.

Get the eBook
Improve Donor Relations and Outreach with Young Alumni

Improve Donor Relations and Outreach with Young Alumni

Download our white paper and find out how your development departments can achieve better results with young alumni through digital outreach and engagement.

Get the White Paper
Building Your Alumni and Donor Relations Digital Communication Ecosystem

Building Your Alumni and Donor Relations Digital Communication Ecosystem

Save time and increase engagement by implementing a centralized CMS content hub that allows you to organize content for various audiences all in one place.

Get the White Paper
Website Request for Proposal (RFP) Template Download

Website Request for Proposal (RFP) Template Download

Our website RFP template will help you communicate and prioritize your website goals, attract an agency that is a good fit for your business and create a better end result.

Get the RFP Template
Your Comprehensive Guide to Writing User Stories for Alumni and University Development

Your Comprehensive Guide to Writing User Stories for Alumni and University Development

Learn how to write effective user stories that will help create a digital experience tailored specifically to the needs of your alumni, donors, volunteers, and staff.

Get the White Paper
Free Persona Template

Free Persona Template

Our free, customizable persona template will let you easily organize your research to create your very own personas. With this template you can create well-formatted personas that you can share with your entire company.

Get the Personas Template
University Admissions Funnel & Marketing Calculator

University Admissions Funnel & Marketing Calculator

Use our interactive calculator to set achievable goals and prioritize your marketing efforts at every stage in the admissions funnel.

Get the Calculator
Website Questionnaire

Website Questionnaire

Not every website project requires clients to fill out a request for proposal document. Sometimes, you just want to answer a few questions and talk directly to an agency. With our website questionnaire, you can address the aspects that matter most about your website project and start a conversation in a more efficient manner.

Website Questionnaire