The blog looks new. Why is that? We’ve written a lot about higher education, but that’s not all we do. We have a number of clients in B2B and B2C. We wanted to stay true to our original mission of higher education while more accurately reflecting the totality of our portfolio. So we created Volt.
Back in April 2013, we published a short blog post titled, “How to Generate Content Ideas using Google Analytics.” It didn’t look like much at the time — it was a short, 462-word, near-literal guide to uncovering referring keywords through Google Analytics. And honestly, it didn’t make much of a dent. We earned less than 400 web visits that month. A small but respectable total for a regional marketing agency of our size.
It’s weird to type that phrase. And to be sure, there are a lot of marketing agencies that wouldn’t share that aspect of their history. But then again, we’re not like most agencies.
Three and a half years after that initial blog post, we’ve reached a point where our audience regularly comes to us when they have a project in mind. We’ve begun speaking at conferences. We taught our first Master Class this summer. We’re regularly hiring to keep up with demand.
So naturally, we’re blowing it all up. Wait, what?
That may seem crazy at first blush; it did to us too. But at the end of the day, we recognized an opportunity to make a larger impact in the higher education community with our content. Plans that give a home to some of the best and brightest voices in the industry. Plans that make it easier for campus practitioners to find solutions to their biggest challenges.
Over the next few days, we’ll be sharing those plans with you on our blog, email, and social channels.
- Tomorrow, we’ll be sharing the mission and vision behind our latest venture;
- Monday, we’ll share more about what this means for the eCity blog moving forward; and
- Tuesday, we’ll officially launch our latest initiative.
Our blog has come a long way since that short tutorial in April 2013. And while there’s risk in blowing up a good thing, the real risk comes from resting on our laurels. We’re charged up about what the future holds. We think you will be too.