A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week.
1. 5 ‘Moments’ for schools to take advantage of Twitter’s newest feature
Twitter Moments are finally here. Now, anyone has the ability to create a custom curated timeline of tweets by themselves, others, or a combination of the two. But what does it mean for colleges and universities in particular? This post gives five examples of how your university can create Twitter Moments for special events on or around campus.
2. Everything we know about Snapchat’s new camera glasses, Spectacles
Last Friday, Snapchat officially renamed itself Snapchat Inc. and announced a pair of video-recording sunglasses, called Spectacles. People have been talking about the news ever since. This article from Business Insider gives readers the low-down on everything we know so far about the high-tech shades that will surely change the eyewear game.
3. 5 Creative Ways to Engage Supporters with Instagram Stories (With Examples)
It’s been a few weeks since Instagram Stories were released to the public, but many organizations still aren’t sure how to use them from a marketing perspective. This post from marketing and fundraising guru John Haydon presents five top-notch examples of nonprofits that are effectively using Instagram Stories to creatively engage supporters.
4. 3 Ways College Fairs can Improve your Inbound Marketing
For admissions offices across the country, recruiting season is here once again. Although college fairs can seem a bit old school in terms of marketing tactics, they are still very much a part of prospective students’ college search process. This post explains three ways admissions professionals can use college fairs to positively impact their inbound marketing tactics going forward.
5. How to Run a Lean, Mean, Nonprofit Marketing Machine
When done correctly, repurposing content can help your messages reach a bigger audience and save you a lot of time in the long run. This recent Hubspot article gives some great advice for how nonprofits can streamline their content marketing processes to be more effective and efficient.
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