A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week.
And if you’re not already following us on social media – be sure to check us out. We regularly update our Twitter, LinkedIn, and Facebook accounts with eCity news, and share information on the latest industry trends and topics of discussion.
1. 15 Universities That Are Nailing It on Instagram (And What You Can Learn from Them)
If you’re starting a university account on Instagram, or are in need of some inspiration to liven up your school’s account, this post highlights how you can learn from these universities that are nailing it on this visual social media platform.
2. 22 Key Takeaways from Hubspot’s #Inbound16
Hubspot’s annual marketing conference, Inbound ‘16, recently took place in Boston. For those who weren’t able to attend, this post gives you the lowdown on everything you missed in content marketing news for the upcoming year.
3. 5 Pitfalls to Avoid when Developing a Virtual Reality Tour
When everyone seems to be creating virtual reality tours, it’s natural to think that your university should too. Before you jump on the virtual reality bandwagon, however, it’s important to reflect on the bigger picture. After all, to create the best possible virtual reality tour, you need to make sure you know why you’re using virtual reality and how it can best help you achieve your admissions and enrollment management goals.
4. How to Create a Conversion-Focused Tone of Voice
Copywriting plays an important role in the way consumers perceive a brand. This is because the tone of voice used in copy can influence how visitors relate to your company. This post from ConversionXL does a great job explaining how to optimize the tone of voice used on your website for more conversions.
5. Last Minute #GivingTuesday Wins for Your Nonprofit
Giving Tuesday is fast approaching. However, don’t be alarmed if you haven’t already put together any special campaigns to promote giving or volunteering around the event. In this post, John Haydon lists ways nonprofits can can create a last minute Giving Tuesday campaign that will make a big impact on your annual goals.
