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by higher ed marketers.

ICYMI: A Weekly Roundup of Our Top Posts on Social Media

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week.

And if you’re not already following us on social media – be sure to check us out. We regularly update our Twitter, LinkedIn, and Facebook accounts with eCity news, and share information on the latest industry trends and topics of discussion.

1. Content Curation: 3 Sources You’re Probably Overlooking

If you work in nonprofit marketing, it’s likely that you have a small communications staff. Adopting a content curation strategy can help you do more with less, while also establishing thought leadership within your community. This post from John Haydon, one of our favorite bloggers in the nonprofit space, presents three unlikely sources of curated content to engage your audience.

2. Just in time for Confab Higher Ed 2016: eCity’s Guide to Philly

Confab Higher Ed, a conference dedicated to addressing the challenges facing the higher ed community in terms of content strategy, is coming to Philly next week. Since we’ll be attending the conference, we decided to put together a guide to the city’s best restaurants and bars for all those in town for the event. We hope you enjoy!

3. New to Instagram Stories: Boomerang, Mentions, and Links

This week, Instagram announced the release of three new features to enhance Stories: Boomerang integration, mentions, and links. Check out Instagram’s blog post to learn all about the exciting new features.

4. Understanding the Applicant’s Journey

If you work in marketing for a higher education institution, you’ve probably heard of the terms inbound marketing, and relatedly, content marketing, over the past few years. This post explains how, together with student personas, the applicant’s journey can help higher education institutions map the content they are producing to the needs of their prospective students.

5. 24 Predictions for Social Media and Social Media Marketing in 2017

The end of the year is fast approaching, which means it’s time to look ahead and plan for the upcoming year. This post, from Social Media Today, features 24 predictions for each of the major social platforms in 2017. Check it out to get an idea of what’s on the social media horizon.

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