A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week.
And if you’re not already following us on social media – be sure to check us out. We regularly update our Twitter, LinkedIn, and Facebook accounts with eCity news, and share information on the latest industry trends and topics of discussion.
1. 4 Premium Content Ideas for Higher Ed
Rather than just an “apply now” button, it’s important to have a variety of calls-to-action placed in different locations on your website to cater to prospects who are in various stages of the enrollment cycle. This list features several content ideas that will provide value to prospective students while helping you learn more about where they’re at in the college application process.
2. Twitter Announces the Closure of Vine
This may have happened last week, but people are still talking about this major news. As part of Twitter’s wider efforts to streamline and refocus the company, they’ve announced the closing of Vine as part of their Q3 earnings results.
3. User-Centered Design for Conversion Optimization
User-centered design focuses on creating a product that is shaped around the needs, desires, and limitations of the users. This post from Speckyboy Design Magazine does an excellent job explaining how user-centered design principles inform design decisions that are critical to improving conversion rates.
4. Pinterest Announces New Ad Options, Including One-Tap Pins
As Pinterest continues to evolve their platform into a more viable solution for eCommerce, they’ve announced three new ad products to consider, along with an expansion of Promoted Pins. If you’re not already using Pinterest as part of your social media marketing plan, now may be the time to revisit it.
5. 5 Content Calendar Options, Plus a Free Template
There are several options for keeping a content calendar, from enterprise software perfect for larger content teams to spreadsheets and free collaboration software that can help keep your smaller team focused and on the same page. We’ve gathered some of our favorite options in this post, complete with a free content calendar that you can download and get started with.