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The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

New technology is enticing. And when everyone seems to be creating virtual reality tours, it’s natural to think that your university should too. Before you jump on the virtual reality bandwagon, however, it’s important to reflect on the bigger picture. After all, to create the best possible virtual reality tour, you need to make sure you…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week. And if you’re not already following us on social media – be sure to check…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

Augmented reality vs. virtual reality: how many kinds of reality are there, anyway? With the popularity of games, apps, and tours that incorporate digital media in the real world, you may be wondering how your campus can incorporate these new technologies to attract and educate new students. The reality is that these features can add…

Facebook and Twitter, oh my! As you push your way through the rapidly growing digital world, you’ll see that there’s a lot more to the social media fundraising jungle than Facebook and Twitter. While these two sites are valuable platforms that should be used, it’s important to cultivate diverse social media platforms to see which…