Strategy & UX

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

The measurement framework, developed by Google, is a highly effective tool for making your website and digital products easier to use.

Pulling Distributed Teams Together to Make Quicker, Better Products

UX (user experience) and UI (user interface) coexist in digital marketing, but they’re often misused. It’s key to know what separates them.

According to Userzoom, by the year 2020, user experiences will outperform price and product becoming the key differentiating factor of your brand. Ninety-five percent of visitors say that a positive user experience is the “most important factor” of your website, and almost 60% of visitors say they won’t recommend a business with a website that…

As someone who is very familiar with the blood, sweat, and tears that go into designing and building a new website, I know how disappointing it can be to launch a beautiful new site and then not see the desired impact on your business. Your company’s website should be a significant channel for customer leads and…

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

If you’re a regular reader of our blog, you know the important role user personas play in website design, development, and marketing. They help us understand exactly what content and features will best address the needs of our clients’ users. They also act as a catalyst for writing descriptive user stories, which provide insight into…

We’ve talked a lot about personas on our blog, and the value they can provide to higher education institutions in particular. Still, we find that our clients don’t always understand how user personas fit into the web design process as a whole, and how crucial they are in forming a successful content strategy. User personas…

On Thursday, November 12, 2015 the world celebrated World Usability Day with conferences, talks, and social events around the theme of Innovation.  From the website: “World Usability Day brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier…