Marketing

Google announced last summer an important algorithm update called the Helpful Content Update. In short, this algorithm update is meant to remove content that delivers a low quality value to the user. Google says its goal is to remove content that is written for search engines, and not for humans. And as with any algorithm…

Use this checklist to guard your website's SEO during a redesign.

Everything you need to know about the new default setting for conversion tracking within Google Ads.

The Google Analytics you know is going away. Everything you need to prepare for the future with Google Analytics 4 (GA4).

These personalization plugins and tools help brands deliver the customized experiences that users increasingly expect.

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

We asked a rising high school senior which of the thousands of emails, print materials and other contacts she’s gotten from colleges and universities have impressed her.

Stressed Students. An Unknown Campus Experience. How Exactly Are Schools Supposed to Market Right Now?

Executing big ideas takes research, collaboration and, sometimes, thick skin.

Much like its radio predecessor in the early 20th century, podcasting has seen a significant explosion in growth and adoption in recent years. There are currently an estimated 700,000 active podcasts with over 29 million episodes available. While podcasting has become a wildly popular medium, it’s not as simple as hitting record and having a…