Marketing

The Three Ps of Podcasting: Important Steps to Consider Before Launching a Podcast

Much like its radio predecessor in the early 20th century, podcasting has seen a significant explosion in growth and adoption in recent years. There are currently an estimated 700,000 active podcasts with over 29 million episodes available. While podcasting has become a wildly popular medium, it’s not as simple as hitting record and having a…

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Introducing eCity’s New Content Marketing Associate: Olivia Bortner

Meet eCity Interactive's newest Content Marketing Associate, Olivia Bortner. Welcome aboard, Olivia!

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16 Digital Marketing Conferences You Don’t Want to Miss in 2019

Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or…

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Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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What is the Difference Between UX and UI?

UX (user experience) and UI (user interface) coexist in digital marketing, but they’re often misused. It’s key to know what separates them.

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What is UI design? (And Why You Should Be Paying Attention to It)

If we want to build authentic relationships with others, we need to form meaningful connections with them. As humans, we do this by speaking their language. Whether you’re picking up conversational Italian for your next big adventure or learning the five love languages to improve already existing relationships, I think we can all agree that…

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Design

How To Write a Website Redesign RFP (with Template Download)

No matter your industry, the importance of your organization’s website cannot be overstated. It’s the company’s public face, is always open, and has the potential to convert casual visitors into loyal customers. With this in mind, when it comes time to redesign or build a brand new website, who you decide to lead the effort is…

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Design

8 Essential Design Tips for More Effective Emails

Email is still one of the most powerful forms of content marketing. For every $1 spent, email marketing generates $38 in ROI, according to Campaign Monitor. Building an engaged list of email subscribers is no easy feat, so it’s important to treat every interaction as an opportunity to delight and retain your contacts. One of…

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What Is a Good B2B Website Conversion Rate?

Your website is converting, but maybe not at the level that you’d like it to. So you do a quick Google search to see how you measure up to the competition. Maybe you find that the average conversion of shoppers is worldwide is 2.95%. But what does this mean for your website? Your current conversion rate…

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Digital

5 Things We Learned from Season 1 of the Hashtag Higher Ed Podcast

Over the past several weeks, I’ve been hard at work building the second season of the Hashtag Higher Ed Podcast. This podcast has become a real labor of love for me in my daily role at eCity. Podcasting is more than a medium for me; it is a valuable opportunity to meet new colleagues, build…

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