Digital

The Three Ps of Podcasting: Important Steps to Consider Before Launching a Podcast

Much like its radio predecessor in the early 20th century, podcasting has seen a significant explosion in growth and adoption in recent years. There are currently an estimated 700,000 active podcasts with over 29 million episodes available. While podcasting has become a wildly popular medium, it’s not as simple as hitting record and having a…

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Design

Design Sprints and Design Thinking: Here’s How to Decide

As design sprints have grown in popularity, we’ve found them to be an incredibly powerful tool to identify creative solutions to critical business issues

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16 Digital Marketing Conferences You Don’t Want to Miss in 2019

Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or…

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Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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Design

4 Common Problems That Can Derail the Website Redesign Process (And How to Avoid Them)

For many organizations, a website redesign is a huge undertaking. It requires a lot of time, effort, and collaboration to go from concept to completion. No one understands this complicated process better than a digital project manager, the main point of contact at an agency who is responsible for ensuring that the project remains on…

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What is the Difference Between UX and UI?

UX (user experience) and UI (user interface) coexist in digital marketing, but they’re often misused. It’s key to know what separates them.

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What is UI design? (And Why You Should Be Paying Attention to It)

If we want to build authentic relationships with others, we need to form meaningful connections with them. As humans, we do this by speaking their language. Whether you’re picking up conversational Italian for your next big adventure or learning the five love languages to improve already existing relationships, I think we can all agree that…

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Design

How To Write a Website Redesign RFP (with Template Download)

No matter your industry, the importance of your organization’s website cannot be overstated. It’s the company’s public face, is always open, and has the potential to convert casual visitors into loyal customers. With this in mind, when it comes time to redesign or build a brand new website, who you decide to lead the effort is…

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How to Pilot an Inbound Marketing Strategy on a Budget

Wouldn’t it be nice if investing in a new marketing strategy was as easy as buying one of those As Seen on TV products? If it didn’t work out the way you planned, you could simply contact customer service and ask about the handy money-back guarantee. But implementing new marketing tactics isn’t as easy as…

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5 UX Design Tips To Improve Your Website’s First Impressions

According to Userzoom, by the year 2020, user experiences will outperform price and product becoming the key differentiating factor of your brand. Ninety-five percent of visitors say that a positive user experience is the “most important factor” of your website, and almost 60% of visitors say they won’t recommend a business with a website that…

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