Digital

Explaining Google’s Helpful Content Update

Google announced last summer an important algorithm update called the Helpful Content Update. In short, this algorithm update is meant to remove content that delivers a low quality value to the user. Google says its goal is to remove content that is written for search engines, and not for humans. And as with any algorithm…

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6 Steps to Protecting (and Improving) Your SEO During a Website Redesign

Use this checklist to guard your website's SEO during a redesign.

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The Google Ads Shift to Data-Driven Conversion Attribution, Explained

Everything you need to know about the new default setting for conversion tracking within Google Ads.

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The (Inevitable) Death of Google’s Universal Analytics

The Google Analytics you know is going away. Everything you need to prepare for the future with Google Analytics 4 (GA4).

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Content Personalization Tools for Your WordPress Website

These personalization plugins and tools help brands deliver the customized experiences that users increasingly expect.

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Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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Keep Testing: Why We Use the HEART Framework

The measurement framework, developed by Google, is a highly effective tool for making your website and digital products easier to use.

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The Three Ps of Podcasting: Important Steps to Consider Before Launching a Podcast

Much like its radio predecessor in the early 20th century, podcasting has seen a significant explosion in growth and adoption in recent years. There are currently an estimated 700,000 active podcasts with over 29 million episodes available. While podcasting has become a wildly popular medium, it’s not as simple as hitting record and having a…

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Design

Design Sprints and Design Thinking: Here’s How to Decide

As design sprints have grown in popularity, we’ve found them to be an incredibly powerful tool to identify creative solutions to critical business issues

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16 Digital Marketing Conferences You Don’t Want to Miss in 2019

Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or…

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