Development

Everything You Need to Know Before Updating to WordPress 5.0

Wordpress 5.0 is a new beast that works differently under the hood. Here, our Director of Technology breaks down everything you need to know if you're considering making the switch to WP5.

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Design

4 Common Problems That Can Derail the Website Redesign Process (And How to Avoid Them)

For many organizations, a website redesign is a huge undertaking. It requires a lot of time, effort, and collaboration to go from concept to completion. No one understands this complicated process better than a digital project manager, the main point of contact at an agency who is responsible for ensuring that the project remains on…

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What You Need to Know about WCAG 2.1

Whether you’re aware of Web Content Accessibility Guidelines (WCAG) or not, you are the beneficiary of their web accessibility standards, which make web content, including text, images, audio, video, and the style sheets that support that content, more accessible to all users of the internet, but most notably, users with disabilities. The WCAG provide a…

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Design

User Research: What It Is, Why It’s Important, and How to Test Your Website

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

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Design

Establishing Clear Communication Workflows Between Client and Agency

In life and in digital project management, I’ve learned the hard way that communication is everything. The number one reason projects fail is not just due to a lack of communication, but a lack of clear, consistent communication. And while technology can be a useful tool in connecting us to one another, it’s important to…

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Best and Worst Questions to Ask in a Website Redesign RFP

You’ve managed to convince your company or organization that it’s time for a website upgrade, and you’re considering outside help to revamp your site. The only problem: How do you select the right agency partner for the job? Your website request for proposal (RFP) is the starting point of an ongoing conversation with any vendors…

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Design

How To Write a Website Redesign RFP (with Template Download)

No matter your industry, the importance of your organization’s website cannot be overstated. It’s the company’s public face, is always open, and has the potential to convert casual visitors into loyal customers. With this in mind, when it comes time to redesign or build a brand new website, who you decide to lead the effort is…

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How User Stories Benefit Alumni and University Development

If you’re a regular reader of our blog, you know the important role user personas play in website design, development, and marketing. They help us understand exactly what content and features will best address the needs of our clients’ users. They also act as a catalyst for writing descriptive user stories, which provide insight into…

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Engaging Young Alumni: Three Keys to Building a Real Community

Editor’s Note: This blog post is the first in a series resulting from a conversation between eCity Interactive and Chris Barrows of NYU and Joel Renner of George Washington University. Check back in the coming weeks for future articles about social media and higher education. A while back, I was reading a profile on an…

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Design

Adaptive vs. Responsive Web Design: What’s the Difference?

Business owners and online marketers are focused on one thing more than almost any other when it comes to website design: user experience. It’s this nebulous quality that determines whether prospects will stick around on your website or click away in frustration. You have two choices for creating a great website user experience: adaptive and…

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