Design

Design

Design Sprints and Design Thinking: Here’s How to Decide

As design sprints have grown in popularity, we’ve found them to be an incredibly powerful tool to identify creative solutions to critical business issues

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Design

What Is a Design Sprint and Why Is It So Effective?

Organizations are becoming increasingly aware that good design is good for business. But what is design? Is it fonts, colors, and imagery — or is it something more? The definition of design has broadened and the approach has become much more inclusive, particularly since the advent of methodologies such as service design and design thinking.…

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Design

4 Common Problems That Can Derail the Website Redesign Process (And How to Avoid Them)

For many organizations, a website redesign is a huge undertaking. It requires a lot of time, effort, and collaboration to go from concept to completion. No one understands this complicated process better than a digital project manager, the main point of contact at an agency who is responsible for ensuring that the project remains on…

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What is the Difference Between UX and UI?

UX (user experience) and UI (user interface) coexist in the digital marketing space, but they’re frequently misused. While they can’t exist without one another, they’re actually extremely different. “It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain,…

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What is UI design? (And Why You Should Be Paying Attention to It)

If we want to build authentic relationships with others, we need to form meaningful connections with them. As humans, we do this by speaking their language. Whether you’re picking up conversational Italian for your next big adventure or learning the five love languages to improve already existing relationships, I think we can all agree that…

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5 UX Design Tips To Improve Your Website’s First Impressions

According to Userzoom, by the year 2020, user experiences will outperform price and product becoming the key differentiating factor of your brand. Ninety-five percent of visitors say that a positive user experience is the “most important factor” of your website, and almost 60% of visitors say they won’t recommend a business with a website that…

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Design

8 Essential Design Tips for More Effective Emails

Email is still one of the most powerful forms of content marketing. For every $1 spent, email marketing generates $38 in ROI, according to Campaign Monitor. Building an engaged list of email subscribers is no easy feat, so it’s important to treat every interaction as an opportunity to delight and retain your contacts. One of…

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Design

Improve Website Conversion and Lead Generation with these Web Design Principles

As someone who is very familiar with the blood, sweat, and tears that go into designing and building a new website, I know how disappointing it can be to launch a beautiful new site and then not see the desired impact on your business. Your company’s website should be a significant channel for customer leads and…

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What Is a Content Outline, and Why Do We Create Them?

If we could give any piece of advice to anyone embarking on a website design project it would be this: Start thinking about content as early as possible. Content is the most important feature of a website; it’s what brings your audience to your website and keeps them engaged while they visit. Our extensive user…

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Design

User Research: What It Is, Why It’s Important, and How to Test Your Website

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

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