Trevor Norton

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Explaining Google’s Helpful Content Update

Google announced last summer an important algorithm update called the Helpful Content Update. In short, this algorithm update is meant to remove content that delivers a low quality value to the user. Google says its goal is to remove content that is written for search engines, and not for humans. And as with any algorithm…

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The Google Ads Shift to Data-Driven Conversion Attribution, Explained

Everything you need to know about the new default setting for conversion tracking within Google Ads.

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