Trevor Norton

Explaining Google’s Helpful Content Update

Google announced last summer an important algorithm update called the Helpful Content Update. In short, this algorithm update is meant to remove content that delivers a low quality value to the user. Google says its goal is to remove content that is written for search engines, and not for humans. And as with any algorithm…

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The Google Ads Shift to Data-Driven Conversion Attribution, Explained

Everything you need to know about the new default setting for conversion tracking within Google Ads.

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