Tom Kegelman

Author Archives

What Messages Matter to Prospective College Students?

We asked a rising high school senior which of the thousands of emails, print materials and other contacts she’s gotten from colleges and universities have impressed her.

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The End of the World as We Know It? Here Comes Volt.

It wasn’t too long ago that being a marketer in higher ed was a relatively easy job. Slap a happy, smiling student on an ad, place it within a relatively vanilla media plan, then sit back and watch the enrollment come in. For most of us, we know those days are over. Students are much…

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We’re Blowing Up the eCity Blog

TL;DR The blog looks new. Why is that? We’ve written a lot about higher education, but that’s not all we do. We have a number of clients in B2B and B2C. We wanted to stay true to our original mission of higher education while more accurately reflecting the totality of our portfolio. So we created…

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