Melissa Bischoff
Author Archives
Introducing eCity’s New Content Marketing Associate: Olivia Bortner
Meet eCity Interactive's newest Content Marketing Associate, Olivia Bortner. Welcome aboard, Olivia! Read More
Stay Tuned: How the eCity Blog Is Evolving
In case you haven’t heard: we’re blowing up the eCity blog. Don’t panic, we’re not abandoning you. As a content-focused digital agency, writing is in our blood. Sharing meaningful stories is what we do, and we still have plenty of stories to share that can’t be captured in a tweet or an email blast. By… Read More
16 Digital Marketing Conferences You Don’t Want to Miss in 2019
Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or… Read More
eCity’s 2018 Year in Review
2018 was a wild one. Philly won the Super Bowl, was crowned City of the Year, and met Gritty, the mascot of our dreams (or nightmares). Here at eCity, we also experienced milestones both personally and professionally which helped us grow as people and as teammates. We have so much to be grateful for this… Read More
Introducing eCity’s New Content Marketing Associate: Angela Sanders
Angela Sanders came on board as Content Marketing Associate in July and dove right into creating memorable content for eCity and our clients. Angela’s background in journalism and infectiously optimistic attitude quickly established her as an asset to our marketing team and the company as a whole. When she’s not busy writing, you can usually… Read More
How to Pilot an Inbound Marketing Strategy on a Budget
Wouldn’t it be nice if investing in a new marketing strategy was as easy as buying one of those As Seen on TV products? If it didn’t work out the way you planned, you could simply contact customer service and ask about the handy money-back guarantee. But implementing new marketing tactics isn’t as easy as… Read More
Introducing eCity’s New Senior Marketing Manager: Steven Rivera
When we first heard there was another Steve joining the marketing team, we weren’t sure how to feel. But then we found out just how much the new Steven loves donuts, and we knew he’d fit right in here. As eCity’s New Senior Marketing Manager, Steven Rivera brings a unique perspective to the table, having… Read More
Introducing eCity’s New Assistant Account Manager: Colin Welsh
We first met Colin when he interned with us two summers ago, and we were amazed at how quickly he felt like part of the team. Now, we’re thrilled to announce that Colin decided to join us full-time in February as our newest Assistant Account Manager. Since coming on board, Colin’s can-do attitude and ability… Read More
What Is a Good B2B Website Conversion Rate?
Your website is converting, but maybe not at the level that you’d like it to. So you do a quick Google search to see how you measure up to the competition. Maybe you find that the average conversion of shoppers is worldwide is 2.95%. But what does this mean for your website? Your current conversion rate… Read More
What Is a Content Outline, and Why Do We Create Them?
If we could give any piece of advice to anyone embarking on a website design project it would be this: Start thinking about content as early as possible. Content is the most important feature of a website; it’s what brings your audience to your website and keeps them engaged while they visit. Our extensive user… Read More