Melissa Bischoff

Author Archives

Introducing eCity’s New Content Marketing Associate: Olivia Bortner

Meet eCity Interactive's newest Content Marketing Associate, Olivia Bortner. Welcome aboard, Olivia!

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Stay Tuned: How the eCity Blog Is Evolving

In case you haven’t heard: we’re blowing up the eCity blog. Don’t panic, we’re not abandoning you. As a content-focused digital agency, writing is in our blood. Sharing meaningful stories is what we do, and we still have plenty of stories to share that can’t be captured in a tweet or an email blast. By…

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16 Digital Marketing Conferences You Don’t Want to Miss in 2019

Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or…

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eCity’s 2018 Year in Review

2018 was a wild one. Philly won the Super Bowl, was crowned City of the Year, and met Gritty, the mascot of our dreams (or nightmares). Here at eCity, we also experienced milestones both personally and professionally which helped us grow as people and as teammates. We have so much to be grateful for this…

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Introducing eCity’s New Content Marketing Associate: Angela Sanders

Angela Sanders came on board as Content Marketing Associate in July and dove right into creating memorable content for eCity and our clients. Angela’s background in journalism and infectiously optimistic attitude quickly established her as an asset to our marketing team and the company as a whole. When she’s not busy writing, you can usually…

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How to Pilot an Inbound Marketing Strategy on a Budget

Wouldn’t it be nice if investing in a new marketing strategy was as easy as buying one of those As Seen on TV products? If it didn’t work out the way you planned, you could simply contact customer service and ask about the handy money-back guarantee. But implementing new marketing tactics isn’t as easy as…

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Introducing eCity’s New Senior Marketing Manager: Steven Rivera

When we first heard there was another Steve joining the marketing team, we weren’t sure how to feel. But then we found out just how much the new Steven loves donuts, and we knew he’d fit right in here. As eCity’s New Senior Marketing Manager, Steven Rivera brings a unique perspective to the table, having…

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Introducing eCity’s New Assistant Account Manager: Colin Welsh

We first met Colin when he interned with us two summers ago, and we were amazed at how quickly he felt like part of the team. Now, we’re thrilled to announce that Colin decided to join us full-time in February as our newest Assistant Account Manager. Since coming on board, Colin’s can-do attitude and ability…

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What Is a Good B2B Website Conversion Rate?

Your website is converting, but maybe not at the level that you’d like it to. So you do a quick Google search to see how you measure up to the competition. Maybe you find that the average conversion of shoppers is worldwide is 2.95%. But what does this mean for your website? Your current conversion rate…

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What Is a Content Outline, and Why Do We Create Them?

If we could give any piece of advice to anyone embarking on a website design project it would be this: Start thinking about content as early as possible. Content is the most important feature of a website; it’s what brings your audience to your website and keeps them engaged while they visit. Our extensive user…

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