Louis Miller

Author Archives

Keep Testing: Why We Use the HEART Framework

The measurement framework, developed by Google, is a highly effective tool for making your website and digital products easier to use.

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Higher Education Marketing During A Crisis: A Step-by-Step Guide

Stressed Students. An Unknown Campus Experience. How Exactly Are Schools Supposed to Market Right Now?

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What to do with your Drupal 7 or 8 Website now that those CMS Platforms Are Being Retired

Drupal 9 is here. After Nov. 2021, all previous versions will be unsupported – and open to vulnerabilities.

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Our First Year of Design Thinking

Big ideas. Team engagement. Shared decision-making. Design Thinking has shifted everything we do, and we’re not looking back.

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Business as (Un)usual

With the world turned on its head, eCity's Managing Director of Strategy sees a way forward.

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Design

Design Sprints and Design Thinking: Here’s How to Decide

As design sprints have grown in popularity, we’ve found them to be an incredibly powerful tool to identify creative solutions to critical business issues

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Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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Design

How To Write a Website Redesign RFP (with Template Download)

No matter your industry, the importance of your organization’s website cannot be overstated. It’s the company’s public face, is always open, and has the potential to convert casual visitors into loyal customers. With this in mind, when it comes time to redesign or build a brand new website, who you decide to lead the effort is…

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eCity Philly Tech Week Preview

Springtime in Philly brings a lot of amazing things: the roof deck at the Continental, hikes along the Schuylkill, and the return of the Mister Softee truck, for starters. But it also means the return of Philly Tech Week, an annual celebration of technology and innovation. This year’s event runs April 27 through May 5…

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Design

Improve Website Conversion and Lead Generation with these Web Design Principles

As someone who is very familiar with the blood, sweat, and tears that go into designing and building a new website, I know how disappointing it can be to launch a beautiful new site and then not see the desired impact on your business. Your company’s website should be a significant channel for customer leads and…

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