Louis Miller

Author Archives

Design

Design Sprints and Design Thinking: Here’s How to Decide

As design sprints have grown in popularity, we’ve found them to be an incredibly powerful tool to identify creative solutions to critical business issues

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Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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Design

How To Write a Website Redesign RFP (with Template Download)

No matter your industry, the importance of your organization’s website cannot be overstated. It’s the company’s public face, is always open, and has the potential to convert casual visitors into loyal customers. With this in mind, when it comes time to redesign or build a brand new website, who you decide to lead the effort is…

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eCity Philly Tech Week Preview

Springtime in Philly brings a lot of amazing things: the roof deck at the Continental, hikes along the Schuylkill, and the return of the Mister Softee truck, for starters. But it also means the return of Philly Tech Week, an annual celebration of technology and innovation. This year’s event runs April 27 through May 5…

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Design

Improve Website Conversion and Lead Generation with these Web Design Principles

As someone who is very familiar with the blood, sweat, and tears that go into designing and building a new website, I know how disappointing it can be to launch a beautiful new site and then not see the desired impact on your business. Your company’s website should be a significant channel for customer leads and…

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eCity’s 2017 Year in Review

2017 was a huge year for eCity — and not just for us, but for the amazing schools and organizations that built their businesses with us. Thank you for making some of our favorite moments of this year possible and being part of this year. Cheers to you and to even more amazing things happening…

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Design

User Research: What It Is, Why It’s Important, and How to Test Your Website

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

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Design

How to Use A/B Testing in Your Website Design to Boost Conversions

While you can always research your market and view other websites designed for competitors in your industry, A/B testing offers one of the most effective methods of figuring out what will work best for your website’s design. Related: For practical tips to improve your web design, check out our guide to 7 UX Laws for B2B…

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6 Innovative Colleges and Universities Using Virtual Reality Tours to Enhance Recruitment

Step into a new world of university and college tours. Virtual reality is here. With a virtual reality tour, you can bring your prospective students onto your campus with ease. They don’t need to purchase a plane ticket to see your campus, yet they’ll feel like they’ve gotten to know it. This feeling of ease…

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Why a Virtual Reality Tour is Essential to Your Recruiting Efforts

Welcome: take a walk around. When you’re introducing a visitor to your campus, you want that person to really get a feel for it. Attending a university isn’t just about classes, content, and research — it’s also about campus life. What amenities are there on campus for your students? What kind of connection will they…

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