Kevin Renton

Author Archives

The Top Challenges Business School Recruiters Face

If you’re in the business school recruitment field, you know that the last few years have been hard. As the business job market tightens and professional recruiters look to fields other than the traditional MBA, many students are turning away from MBA programs. This means that business schools need to get creative in their ability…

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3 Effective Strategies for Measuring Alumni Engagement

You want to connect with your alumni, but how do you know when you’ve succeeded? Alumni engagement isn’t just about a feeling of being connected. To measure the success of your engagement campaigns, you need to track metrics. What metrics should you track, and what do they tell you about your connection with your alumni?…

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What Makes a Good Virtual Reality Tour?

Virtual reality: it’s not an element in a futuristic movie, it’s here now, and it’s a powerful way to introduce prospective students to your university. Colleges and universities are developing immersive virtual reality tours to engage with students and leave a lasting impression. When you’re inviting future students into your campus from afar, what do…

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Want to Achieve Success with Your Social Media Fundraising? Think Outside the Box

Facebook and Twitter, oh my! As you push your way through the rapidly growing digital world, you’ll see that there’s a lot more to the social media fundraising jungle than Facebook and Twitter. While these two sites are valuable platforms that should be used, it’s important to cultivate diverse social media platforms to see which…

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5 Tips for Developing a Strong Social Media Fundraising Strategy for Your Nonprofit

Your nonprofit fundraising efforts have moved beyond donor letters, but you’re still new to the world of social media fundraising. Social media fundraising efforts can complement your existing campaigns or encourage you to develop new strategies that are uniquely suited to digital sharing. Here’s how to move into the social realm while remaining grounded in…

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4 Tips for Improving Your Non Profit Website’s Design

These days, your non profit’s website is just as important as its physical location. You probably meet more potential donors and other acquaintances through digital means than when they walk through your front doors. And just as you wouldn’t want to decorate your lobby in outdated furnishings or design your office with an inefficient layout,…

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3 Innovative Student Recruitment Strategies You Probably Haven’t Tried

You can’t hogtie potential students and force them into your school’s hallowed halls. Nor can you force your school’s brand into their homes, smartphones, or computers. If you want to increase enrollment numbers, you need effective student recruitment strategies that you haven’t tried yet. Here are a few unique options that will get you started.…

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Virtual College Tours – Boost Enrollment & Donor Engagement

If “seeing is believing,” visual content has the power to inform and persuade an audience more effectively than words alone. While written content is tremendously beneficial for any higher education marketing campaign, virtual college¬†tours and other visual elements can add even more power to your university website. What Are Virtual Tours? Virtual college tours can…

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Adaptive vs. Responsive Web Design: What’s the Difference?

Business owners and online marketers are focused on one thing more than almost any other when it comes to website design: user experience. It’s this nebulous quality that determines whether prospects will stick around on your website or click away in frustration. You have two choices for creating a great website user experience: adaptive and…

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Ad Blockers and Digital Marketing: Here’s What You Need to Know

According to a report created by Adobe and PageFair, nearly 200 million people are using ad blocking software now. An ad blocker detects ads in an internet browser and blocks them from view, allowing the user to surf the web¬†without advertising-related interruption. While this might sound like a good thing, it can prove devastating for…

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