Kevin Renton

What a year. It’s been disruptive, difficult, and while there’s been so much change, too many things have stayed the same. Throughout our country, huge issues like systemic racism, democracy, COVID, the environment, poverty, and wealth inequality do not seem to be moving in a direction that you would expect for the 21st century. And…

If you’re in the business school recruitment field, you know that the last few years have been hard. As the business job market tightens and professional recruiters look to fields other than the traditional MBA, many students are turning away from MBA programs. This means that business schools need to get creative in their ability…

You want to connect with your alumni, but how do you know when you’ve succeeded? Alumni engagement isn’t just about a feeling of being connected. To measure the success of your engagement campaigns, you need to track metrics. What metrics should you track, and what do they tell you about your connection with your alumni?…

Virtual reality: it’s not an element in a futuristic movie, it’s here now, and it’s a powerful way to introduce prospective students to your university. Colleges and universities are developing immersive virtual reality tours to engage with students and leave a lasting impression. When you’re inviting future students into your campus from afar, what do…

Facebook and Twitter, oh my! As you push your way through the rapidly growing digital world, you’ll see that there’s a lot more to the social media fundraising jungle than Facebook and Twitter. While these two sites are valuable platforms that should be used, it’s important to cultivate diverse social media platforms to see which…

Your nonprofit fundraising efforts have moved beyond donor letters, but you’re still new to the world of social media fundraising. Social media fundraising efforts can complement your existing campaigns or encourage you to develop new strategies that are uniquely suited to digital sharing. Here’s how to move into the social realm while remaining grounded in…

These days, your non profit’s website is just as important as its physical location. You probably meet more potential donors and other acquaintances through digital means than when they walk through your front doors. And just as you wouldn’t want to decorate your lobby in outdated furnishings or design your office with an inefficient layout,…

You can’t hogtie potential students and force them into your school’s hallowed halls. Nor can you force your school’s brand into their homes, smartphones, or computers. If you want to increase enrollment numbers, you need effective student recruitment strategies that you haven’t tried yet. Here are a few unique options that will get you started.…

If “seeing is believing,” visual content has the power to inform and persuade an audience more effectively than words alone. While written content is tremendously beneficial for any higher education marketing campaign, virtual college tours and other visual elements can add even more power to your university website. What Are Virtual Tours? Virtual college tours can…

Business owners and online marketers are focused on one thing more than almost any other when it comes to website design: user experience. It’s this nebulous quality that determines whether prospects will stick around on your website or click away in frustration. You have two choices for creating a great website user experience: adaptive and…