JD Barksdale

Watch the Webinar: A New Era of Digital Engagement & Stewardship – This webinar reviews how organizations increase their credibility and conversion rates with potential donors by looking at global giving trends, content personalization, and new technology that show gifts’ impact.

Your graduates are a diverse group of people. From artists to science majors, from teachers to business graduates, they’re moving into different fields and respond to different student engagement strategies. If you’re targeting your alumni for a campaign, consider your marketing niches. How can your institution appeal to MBA graduates through your outreach? The Profile…

Kenneth joined eCity in January this year and hit the ground running working on new and exciting projects utilizing his knowledge of game design, virtual reality, and web development. My Daily Routine at eCity My days consists of a fun juggling act of design, programming, and experimentation.  As I am both a front-end and virtual reality developer, I…

Colleges and universities rely heavily on high enrollment numbers to fuel their programs and maintain their campuses. Over time, student recruitment policies evolve — not necessarily to suit the school, but rather to align with the ways in which students prefer to communicate. The last few years have proved that technology has played a critical…

Your higher ed inbound marketing strategy is likely made up of several components, but delight is an essential ingredient for success. You must serve up content that leaves your reader satisfied, engaged, and otherwise happy. A delighted prospective student will look more fondly upon your school and remember its name while he or she is making…

We recently completed a total redesign of the website for the Galman Group, a property management company with over 30 communities in the greater Philadelphia area. It’s easier for prospective renters to find their way around, and much easier for people at Galman to keep content up-to-date.

For the past three years, we have developed the People Supporting Penn donor recognition site for the University of Pennsylvania. A dedicated site that presents impactful donor stories, and striking photography and a robust donor search area site to extend gratitude to Penn’s generous donors that give $2,500 or more to the university.