Heman Patel

Many students are entering college these days with a plan. They know what they want to do with their degrees and they’re ambitious about employment opportunities. Students Need to Make Money Upon Graduation As of 2016, American students owe $1.23 trillion in student loan debt. They can’t pay that back with a job at a…

Welcome to Pro Views, where we ask respected professionals about their strategy, design, development and marketing questions and share their answers. This week we asked higher ed professionals about their must-have marketing tools: What is the one marketing tool you have used that has provided tremendous value and has become your go-to for a specific task?…

If your university is like many schools throughout the United States, you’re actively engaging in international student recruitment. You’re thrilled to enroll students from your own city, state, and country, but you’re also interested in boosting diversity and bringing in students from other cultures. But how do you increase international student enrollment? Create Video Testimonials…

Modern inbound marketing depends on automation to keep the system running smoothly and without hassle. If you’re not sure how to embrace automation, here are a few strategies for bringing your marketing strategy into the 21st century. 1. Personalize the User Experience People love to see their name in print, whether it’s the byline on a recently…

Did you know by 2018, the numbers of active VR users is forecasted to reach 171 million? VR is not just for games anymore. Virtual Reality is having a huge impact on many industries including higher education, architecture, healthcare and many more. The awesome folks at VRBound put together the following infographic which will take…

Did you know more than 50% of content brands produce goes unread? It’s not enough to create content, publish it and sit back. Now more then ever, organizations and brands have to create addictive content. Addictive content offers value, gets shared on social media, generates inbound links and increases traffic. So how do you create addictive content…

Websites do not age well, and the first people to notice are your customers. So if your website is on the mature side, you should listen if critical comments begin to trickle in. Soon, you’re faced with a daunting website redesign. Cheer up, because this process can be enlightening, even revolutionary, to the way you think…

Update: Looking for the must-attend higher ed conferences for 2017? We have you covered. Attending conferences is a great way to learn new strategies, hear inspiring keynotes from industry leaders, get inside scoop on the latest tactics and network with industry professionals. We have put together a list of what we think are the must-attend higher education marketing…

An engaging website pays for itself in interested prospects, motivated leads, and happy customers. In most cases, prospects make a decision about your business in five seconds or less. If your website isn’t engaging, those prospects will click away to find something that appeals to them more. Here are 4 tips to increase engagement on…

Think about how students research prospective schools. They look up each university’s website, check it out on social media, plan a campus visit, and talk with their friends. In fact, some students consider 12 or more colleges before making a decision. With that in mind, it’s important to stay in front of your prospects during…