ecityAdmin

With two prestigious animal hospitals, a nationally top-ranked academic program, and teams of dedicated researchers, The University of Pennsylvania School of Veterinary Medicine (or Penn Vet) is a world-renowned institution dedicated to advancing the health of animals and humans alike. Unfortunately, its website had grown dated and needed an overhaul. Project Background eCity’s initial involvement…

Google has given away hundreds of millions of dollars in free advertising to qualifying non-profits through the Google Grants AdWords program. While the grant is worth up to $10,000 a month in free ads, the average organization only manages to utilize about $300 a month. Whether you are managing your campaign with in-house resources or…

The web is changing, and we at eCity Interactive have been working hard on refining our process to fit the new “responsive” landscape. To gain some more insight, Pak and I recently spent a few days in lovely Columbia, SC at this year’s ConvergeSE, which included an all day Build Responsively workshop run by the…

Recently, PhillyCHI & Content Strategy Philly invited Karen McGrane to present “The Mobile Content Mandate.” Karen is an industry-leading UX consultant and the author of Content Strategy for Mobile. Her key message: You don’t get to decide which platform or device customers use to access your content. They do. To drive home the point that…

TMC, a Berlitz company, turned to us to design a new look along with new features for Cultural Navigator, their online application which provides companies with valuable cultural and business information to help employees work more effectively across cultures. After extensive user research and usability testing, we delivered a design that engages users by offering…