Colin Welsh

Author Archives

Introducing eCity’s New Managing Director of Higher Education: Tom Kegelman

Tom Kegelman joined our team as Managing Director of our Higher Ed vertical at the beginning of the year. Having worked at both Villanova and Temple respectively, Tom is an expert in higher education marketing on a national and international stage. With his expertise on the front lines of the higher ed industry, Tom brings…

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5 ‘Moments’ for schools to take advantage of Twitter’s newest feature

Perhaps feeling pressure from stagnant user base, a falling stock price, or a new feature release from a certain mobile-only-photo-sharing social network, Twitter has announced that it is releasing its Moments feature to all Twitter users in the next few months. Moments, released roughly one year ago, was previously only available to Twitter and select…

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Stories as told by Instagram and Snapchat

Stories as told by Instagram and Snapchat Earlier this month, Facebook-owned Instagram launched Stories, a feature that allows users to upload chronological pieces of content that can be played continuously and disappear after 24 hours. If that feels familiar, that’s because it is. The new feature has received quite a bit of flack for what…

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4 Things to Consider About Implementing Snapchat in Your School’s Social Media Lineup

Everybody knows Facebook and Twitter. Even Instagram became a household name in seemingly no time at all. Most schools incorporate these media platforms into their daily social media routine. They’re even beginning to include the new kid on the block, Snapchat. Students are using it, and so are schools. Snapchat is attractive because it’s raw,…

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