Interactive Insights

Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

Read More

What is the Difference Between UX and UI?

UX (user experience) and UI (user interface) coexist in the digital marketing space, but they’re frequently misused. While they can’t exist without one another, they’re actually extremely different. “It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain,…

Read More