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Category: Online Marketing
01.23.19 Digital Strategy
16 Digital Marketing Conferences You Don’t Want to Miss in 2019
Digital marketing conferences are an excellent way for marketing practitioners to learn new tactics, form lasting connections, and get inspired by the best in the biz. However, it’s getting harder and harder to keep up with more events popping up each year. Whether you’ve got a conference budget burning a hole in your pocket or…
READ MORE 12.04.18 Digital Strategy
Landing Pages: What They Are, Why You Need Them, and Best Practices for Conversion
TL;DR: Landing pages have one goal: to convert. But for too many higher education institutions, that goal is not being met. Among industries studied by Unbounce.com, higher education has the lowest conversion rate at a dismal 2.6%. If your landing pages are underperforming, you’re likely including too many form fields, forgetting your value proposition, or…
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