Interactive Insights

Thoughts on Design, Development, and All Things Digital

Category: Online Marketing

12.04.18 Stephen App Digital Strategy

Landing Pages: What They Are, Why You Need Them, and Best Practices for Conversion

TL;DR: Landing pages have one goal: to convert. But for too many higher education institutions, that goal is not being met. Among industries studied by Unbounce.com, higher education has the lowest conversion rate at a dismal 2.6%. If your landing pages are underperforming, you’re likely including too many form fields, forgetting your value proposition, or…

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11.16.18 Louis Miller Digital Strategy

Content Marketing In An Age of Content Glut

For the past several years, content marketing has been the go-to solution for brands that want to increase their brand awareness, web traffic, and site conversions. It was seen as the golden ticket, a way for marketers to draw their target audiences in by writing articles that answered the questions searchers would frequently ask on Google. And it…

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