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What ChatGPT Means for Content Marketing

By now, you’ve almost certainly heard about ChatGPT, the recently released artificial intelligence chatbot from OpenAI that functions like a cross between an encyclopedic second brain and instantaneous writer. If you somehow have not heard of ChatGPT, then by all means, please meet this potentially revolutionary technology that, depending on whom you listen to, has…

11.28.22 Trevor Norton Digital

Explaining Google’s Helpful Content Update

Google announced last summer an important algorithm update called the Helpful Content Update. In short, this algorithm update is meant to remove content that delivers a low quality value to the user. Google says its goal is to remove content that is written for search engines, and not for humans. And as with any algorithm…