The Top Challenges Business School Recruiters Face

If you’re in the business school recruitment field, you know that the last few years have been hard. As the business job market tightens and professional recruiters look to fields other than the traditional MBA, many students are turning away from MBA programs. This means that business schools need to get creative in their ability…

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3 Effective Strategies for Measuring Alumni Engagement

You want to connect with your alumni, but how do you know when you’ve succeeded? Alumni engagement isn’t just about a feeling of being connected. To measure the success of your engagement campaigns, you need to track metrics. What metrics should you track, and what do they tell you about your connection with your alumni?…

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