Monthly Archives: December 2017

When Celia Cameron joined then Cabrini College in January 2015 as Vice President of Marketing and Communications, she immediately noticed that the college was missing something: a brand. “The college, at the time, had very little brand awareness,” says Cameron. “There were a lot of brand misconceptions out there. A lot of people thought we…

2017 was a huge year for eCity — and not just for us, but for the amazing schools and organizations that built their businesses with us. Thank you for making some of our favorite moments of this year possible and being part of this year. Cheers to you and to even more amazing things happening…

There’s no better time than the holidays to spend with friends and family — and seasonally appropriate cocktails! That’s why I’ve amassed several scribbled pages of festive drinks over the years packed to the brim with festive flavors like apples, cranberries, mulling spices, and pine. Each year I serve a seemingly endless amount of these…

2017 was sort of a mixed bag. Between the divisive political climate, climate-driven natural disasters, and Carson Wentz’s devastating injury — this year left much to be desired on many fronts. However, to end the year on a positive note, we decided to write down a list of our favorite discoveries, moments, and memories from…

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

Much has been written about the complicated nature of choosing, applying to, and enrolling in a college. The process is often a messy, confusing, and stressful experience for both prospective students and their parents during what should be one of the most exciting times in their lives. But it doesn’t need to be this way.…