Monthly Archives: December 2017


Rebranding from Within: How Cabrini College became Cabrini University

When Celia Cameron joined then Cabrini College in January 2015 as Vice President of Marketing and Communications, she immediately noticed that the college was missing something: a brand. “The college, at the time, had very little brand awareness,” says Cameron. “There were a lot of brand misconceptions out there. A lot of people thought we…

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eCity’s 2017 Year in Review

2017 was a huge year for eCity — and not just for us, but for the amazing schools and organizations that built their businesses with us. Thank you for making some of our favorite moments of this year possible and being part of this year. Cheers to you and to even more amazing things happening…

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Be a Holiday Hero with These Four Festive Cocktail Recipes

There’s no better time than the holidays to spend with friends and family — and seasonally appropriate cocktails! That’s why I’ve amassed several scribbled pages of festive drinks over the years packed to the brim with festive flavors like apples, cranberries, mulling spices, and pine. Each year I serve a seemingly endless amount of these…

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A Few of eCity’s Favorite Things: 2017 Edition

2017 was sort of a mixed bag. Between the divisive political climate, climate-driven natural disasters, and Carson Wentz’s devastating injury — this year left much to be desired on many fronts. However, to end the year on a positive note, we decided to write down a list of our favorite discoveries, moments, and memories from…

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User Research: What It Is, Why It’s Important, and How to Test Your Website

The data is clear: Websites that follow a user research-driven process increase their KPIs by 135% on average. So why aren’t all organizations properly investing in usability testing? Perhaps they don’t understand the process, feel that it’s too complex, or aren’t able to demonstrate the ROI of this kind of investment. As a user researcher…

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X Marks the Spot: Understanding Student Journey Mapping in Higher Education

Much has been written about the complicated nature of choosing, applying to, and enrolling in a college. The process is often a messy, confusing, and stressful experience for both prospective students and their parents during what should be one of the most exciting times in their lives. But it doesn’t need to be this way.…

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