Monthly Archives: November 2017

Three Lessons from the 2017 AMA Symposium for the Marketing of Higher Education

It’s been a little more than two weeks since we packed our bags and left the AMA Higher Education Symposium in Atlanta, but the lessons learned from the conference are still fresh in our minds. AMA Higher Ed is one of the largest higher education conferences of the year, with over 1,200 administrators in attendance.…

11.28.17 Stephen App Digital

Exploring Skidmore College’s podcast series, “This is Skidmore”

If you read our blog with any degree of regularity, you know we’re kind of bullish on podcasting. We’ve talked about its use for storytelling and why we decided to start our own podcast in previous articles. But while podcasting continues to grow in popularity — Forrester’s 2017 Podcast Consumer report shows monthly listeners growing from 21%…

11.08.17 Stephen App Culture

Five 2017 AMA Higher Ed Sessions I Can’t Wait to Attend

On November 12, American Marketing Association’s Symposium for Marketing in Higher Education invades Atlanta. AMA Higher Ed is one of the largest higher education conferences of the year, with over 1,200 administrators in attendance. Last year, this conference took place in the middle of an eCity office move and I missed out. But this year,…