Monthly Archives: October 2017


Lessons from George Washington University’s $1 Billion Campaign

Back in 2011, George Washington University embarked on a long journey with a lofty goal. Its “Making History” campaign would be the school’s third major comprehensive campaign and its first campaign to raise one billion (yes, with a b) dollars. Six years later, and one year earlier than expected, George Washington University successfully closed the…

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5 Reasons to Incorporate Video Into Your Content Marketing Strategy

Did you know that by 2020, online videos will account for more than 80% of all consumer internet traffic? Video content is no longer new or up-and-coming. It’s here to stay, and has become a key element of any successful content marketing strategy. For those on the verge of incorporating video as content, it’s easy…

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