Monthly Archives: September 2017


Establishing Clear Communication Workflows Between Client and Agency

In life and in digital project management, I’ve learned the hard way that communication is everything. The number one reason projects fail is not just due to a lack of communication, but a lack of clear, consistent communication. And while technology can be a useful tool in connecting us to one another, it’s important to…

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Five Key Takeaways from Purdue University’s Day of Giving

The weather may still feel like summer, but according to the calendar, fall has officially begun. And while it may be hard to believe, it’s likely that many alumni and donor relations departments are already planning for Giving Tuesday. Last year, $177 million was raised on Giving Tuesday, and 2,399,092 total social media engagements occurred,…

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The Story Behind GW’s Making History Campaign Microsite

As it closed the largest comprehensive fundraising campaign in school history, George Washington University needed a way to thank more than 66,000 donors who contributed a total of $1.02 billion during the six years of the Making History campaign. The university determined it wanted to develop a reverse honor roll – focusing on the beneficiaries…

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