Monthly Archives: July 2017

Butler’s Marketing Goes to the Dogs

In recent years, applicant yield has decreased for many colleges and universities as schools struggle with increased competition for fewer students. According to data from a U.S. News survey, the average yield among National Universities was 32.9 percent in 2015, down from 33.6 percent in fall 2014. Among National Liberal Arts Colleges, that percentage is…

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Bringing the Power of Social Listening to Campus

When I was a kid, my Nana would tell me that when my ears started ringing, it was because someone was talking about me somewhere. Naturally, I believed her, and every time my ears would subsequently ring, my ego would get just a little bit bigger. Of course, I learned in my adulthood that her…

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