Monthly Archives: June 2017

You’ve managed to convince your company or organization that it’s time for a website upgrade, and you’re considering outside help to revamp your site. The only problem: How do you select the right agency partner for the job? Your website request for proposal (RFP) is the starting point of an ongoing conversation with any vendors…

If you’re not a numbers person, Google Analytics can feel especially intimidating the first time you log in. However, for content marketers, the use of data has become crucial in determining your content’s effectiveness and impact on your company’s bottom line. With so much data and capability, it’s easy to get lost in the granularity…

If you work in higher education, you’re undoubtedly aware of the issues posed by a system that is notoriously decentralized. According to our 2017 State of Higher Ed Digital Marketing Survey, 53% of respondents who reported that their university or college blogged claimed to have 6 or more blogs, and 78% percent of those respondents…

Several months ago, we at eCity embarked on a mission to learn the state of digital marketing in higher education. Higher education, as an industry, is incredibly diverse; each institution has its own mission, target audience, strengths, and weaknesses. The same holds true for marketing professionals in those institutions across the country. Marketing teams vary…

For marketing teams large and small, content repurposing has become a major topic of interest. Marketing professionals today are facing a fragmented and crowded media landscape. Furthermore, many marketers are tasked with reaching distracted audiences with fewer resources – personnel and financial – than they’d prefer. In HubSpot’s 2017 State of Inbound report, marketers listed…