Monthly Archives: May 2017

2017 Higher Ed Marketing Conferences

Update: Looking for the must-attend higher ed conferences for 2018? We have you covered. It’s time to start booking tickets for this year’s most coveted higher ed marketing conferences. Not only do conferences offer countless opportunities for professional development and learning, but they also offer a safe space to voice concerns and share insights with people…

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Lessons from Temple’s Most Socially Savvy Dean

As summer approaches, colleges and universities are scrambling to make their final push for enrollments and donations before the the end of the fiscal year on June 30th. And when it comes to communicating with alumni or prospective and current students, few things are as rare, or as appealing, as a socially active and engaging…

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Thrive TRM Sees 753% Increase in Website Traffic Leveraging Inbound Marketing

At the start of 2016, Thrive TRM was a software startup ready to go to market with a cutting-edge Talent Relationship Management (TRM) platform that would help recruiters and talent executives make better hiring decisions. There was just one problem; Thrive was a small team that lacked the bandwidth to execute marketing initiatives that would…

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5 Key Takeaways on Digital’s New Role in Education Marketing and Outreach

Two weeks ago, we hosted a panel discussion on Digital’s New Role in Education Marketing and Outreach as part of Philly Tech Week 2017. Participating in the panel were four talented marketing professionals from Temple University, the University of Pennsylvania, Peddie School, and Lehigh University. Throughout the hour-long discussion, they shared insights, ideas, and strategies…

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Digital

Influencer Marketing, Ambassador Kits, and Showing Your #TigerPride

Influencer marketing is a big deal these days. Consumers today, and especially young consumers, are intrinsically wary of branded content. Conversely, they are quick to relate and trust influencers who look like them. The task for higher education then is how to lower the barriers of entry for members of your community who want to…

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