Monthly Archives: April 2017

Enrollment Management in the Digital Age

Enrollment Management has undergone a massive shift over the past decade. We detailed this in a recent blog post promoting our 2017 Philly Tech Week event, but it bears repeating here. In 1990, 9% of college-bound students applied to seven or more schools. Today, that percentage has risen above 30%. That’s largely due to the…

04.21.17 Stephen App Culture

Join Us at Philly Tech Week for a Conversation About Education Marketing

Philly Tech Week, an annual weeklong celebration of technology and innovation in the Philadelphia region, has long been a favorite event of ours at eCity Interactive. Hosted by Technical.ly Philly, Philly Tech Week, now in its seventh year, typically consists of panel discussions, conferences, and social events, grouped together around a collection of topics called…

04.10.17 Stephen App Digital

Lessons from Princeton University’s Social Media Day

Every year, dozens of headlines go viral, each sharing the story of a social media gaffe that has caused an employee their job, an athlete their endorsements or scholarships, or a company or university unwelcomed PR. These headlines make for a few good laughs, but they also mask the wealth of opportunities that social media…