Monthly Archives: March 2017

Everywhere you look these days, people are talking about video marketing. Gary Vaynerchuck called video, “the single most important strategy in content marketing today.” That was two years ago.  More recently, a third of all online activity is spent watching video, with the average user exposed to an average of 32.3 videos a month, according…

Choosing a college or university is one of the first major life decisions many of us make. Not only does it impact the next four years of your life, but possibly the next 50. In days past, this process consisted mostly of leafing through college viewbooks and visiting the campus in person. Today, high schools…

Several months ago, as part of an ongoing conversation regarding guest blogging, a client came to us with one of his clients. Together, we chatted about how they were working together when it dawned on everyone in the room that this wasn’t a guest blogging opportunity. This was a podcast opportunity. A few weeks later,…

Late in November 1984, in a football game that featured the 10th ranked Boston College Eagles and the 12th ranked, and defending national champion, Miami Hurricanes, Doug Flutie became a household name. Boston College (BC) trailed 45-41 with six seconds left, when Flutie, measuring only 5’ 9” and facing heavy winds and rain, unleashed a…

The hype surrounding virtual reality has been steadily building for years, but with less than stellar demand over the holidays, you may be questioning whether now is the time for your school to invest in virtual reality. While we’ve written about how VR tours can boost your recruitment efforts in the past, we’ve haven’t addressed…

Since joining eCity as Senior Project Manager in February, Mike Quinn has wasted no time getting to work ensuring our projects run as smoothly and stress-free as possible. Known for his friendly demeanor and ability to start up a conversation with just about anyone, we knew Mike would be more than willing to help us…

Fresh off a year freelancing for clients of her own, Rachael Ketterer joined eCity’s Design team in mid-January. Bringing with her a love of thoughtful, minimalist design and a deadline-driven attitude, Rachael fit right in here (once we got used to spelling her name, that is). We recently found time amidst her busy schedule to…