Monthly Archives: February 2017

If you’re a regular reader of our blog, you know the important role user personas play in website design, development, and marketing. They help us understand exactly what content and features will best address the needs of our clients’ users. They also act as a catalyst for writing descriptive user stories, which provide insight into…

Our newest Web Developer, Julian Ptak, joined the eCity team in December and has quickly gotten to work solving puzzles and developing solutions for multiple client projects. Although he’s fairly new to eCity, Julian is no newcomer to the world of web development and programming. We recently sat down with Julian over some burgers and…

Editor’s Note: This blog post is the third and final post in a series resulting from a conversation between eCity Interactive and Chris Barrows of NYU and Joel Renner of George Washington University. See the first post on engaging young alumni here, and the second post on higher ed social media here. In higher education,…

Think about the last email, tweet, or blog post you wrote. Did you edit it for content and clarity before you hit send? According to new research from Orbit Media Studios, the percentage of bloggers who have multiple editors in their content workflow has doubled in the last year. Both personally and professionally, writing matters…

We’ve talked a lot about personas on our blog, and the value they can provide to higher education institutions in particular. Still, we find that our clients don’t always understand how user personas fit into the web design process as a whole, and how crucial they are in forming a successful content strategy. User personas…