Monthly Archives: November 2016

As a digital agency, we spend a lot of time talking with our clients about the value inbound marketing provides. Not only is it more efficient, but it’s also a great way to build trust and form real relationships with your ideal customers from the very first interaction. As we looked for ways to demonstrate this…

Back in 2015, during an early episode of the Content Pros podcast, Jason Miller, Senior Content Marketing Manager at LinkedIn, made the case for organizations to structure their content marketing teams like a rock band, and specifically, KISS. In the ensuing explanation, Miller successfully demonstrated how Gene Simmons, Paul Stanley, the KISS Army, and others…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

Who’s making an impression online? With Instagram, universities can put forward an image to the world, but Instagram is more than pretty pictures. It can be one of your key student engagement strategies. According to a Pew Research Center study, “53% of young adults ages 18-29 now use the service.” And these young adults don’t…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

It’s almost here! Confab Higher Ed is coming to Philly next week (tickets still available), and we couldn’t be more excited to meet up with the best in the industry to talk content strategy in the city we’re lucky to call home. We’re as nerdy about content strategy and content marketing as they come, so…

If you work in marketing for a higher education institution, you’ve probably heard of the terms inbound marketing, and relatedly, content marketing, over the past few years. That’s because interest in, and information about, the two strategies has exploded over the past five years. But while it’s easy to adapt these marketing principles and tactics…

New technology is enticing. And when everyone seems to be creating virtual reality tours, it’s natural to think that your university should too. Before you jump on the virtual reality bandwagon, however, it’s important to reflect on the bigger picture. After all, to create the best possible virtual reality tour, you need to make sure you…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

Every so often, your website is due for an upgrade. Maybe you’re considering redesigning your site because it looks like it was built before the first iPhone came out, or maybe it’s in need of a brand refresh. Either way, you’ve come to the right place. Successful website redesign projects begin well before the design…