Monthly Archives: October 2016

We share a lot of content on this site that relates to blogging, and that’s intentional. Because whether your organization is in the B2B, B2C, nonprofit, or Higher Education market, blogging is an essential part of attracting visitors to your website, establishing yourself as a trusted resource, and nurturing those visitors into leads and ultimately…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

You wouldn’t book a vacation without doing a little research, comparing price points, and reading a few reviews first, would you? Of course not. Such a large purchase requires time and consideration before you’re ready to click the ‘book now” button. The same goes for prospective students and their parents when looking for the right…

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

In the past few years, schools of all sizes have begun harnessing the power of crowdfunding and social media to increase engagement among a diverse range of alumni and donors. In fact, according to a 2015 survey, 59% of colleges and universities surveyed boosted their fundraising efforts through social media. And the proof is in…

While you can always research your market and view other websites designed for competitors in your industry, A/B testing offers one of the most effective methods of figuring out what will work best for your website’s design. Related: For practical tips to improve your web design, check out our guide to 7 UX Laws for B2B…

A few years ago this month, I attended two college fairs, two days apart, in two different cities. The first event was right in my school’s backyard. A colleague and I handled the event together, and we expected to be busy; we were right. From the time the event kicked off to 30 minutes after…

know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited, and retweeted posts of the week. And if you’re not already following us on social media – be sure to check…

Clearing the aesthetic air and nailing down even a few key web design preferences can save a handful of headaches down the road and keep both parties on the same (web)page all the way through launch. One of the first items I was tasked with when moving into my position at eCity was to work on…

It’s no secret how popular Snapchat has become among college students. In just three years, Snapchat has grown from being used by 25% of smartphone users ages 18-24 to a nearly 70% reach among this demographic, according to comScore. With so many college students using Snapchat on a daily basis, it makes sense that many…