Monthly Archives: September 2016

A lot can happen in a week, which is why we are constantly updating our social media channels to let you know the latest in design, development, and marketing news. But we know it can be hard to keep up. Enter eCity’s weekly roundup – your one-stop shop for our top five most shared, favorited,…

Stephen App joined eCity as a Senior Inbound Marketing Manager this past July. A master communicator with a knack for writing sticky content, Steve has already established himself as an indispensable member of the eCity team. When he’s not busy charming clients, Steve can be found playing with his adorable 8-month-old daughter Liv or watching…

Can you feel it? The leaves are turning, students have returned to campus, and football fields are active again. And in admissions offices across the country, administrators are packing and shipping viewbooks, ironing banners, and booking flights and hotels. It’s recruiting season once again. A few weeks ago, we covered how schools can take an inbound…

Melissa Bischoff joined eCity as an Inbound Marketing Consultant this past July, and quickly established herself as an unstoppable high-quality content-writing machine. Then she had the audacity to go to Hawaii for an entire week and only bring us back a postcard. So the jury is still out. We caught up with her over drinks…

Colleges today are receiving more applications than ever before. According to The New York Times, applications at more than 70 percent of colleges have increased for 10 of the past 15 years. While this statistic is certainly good news for admissions professionals, it also means that colleges and universities must address the unique needs and pain…

Summer is over and school is officially back in session. For high school upperclassmen and their parents, one question is sure to be weighing on their minds – where will they attend college in the fall? As they try to answer this question, many factors will come into play. Students today are increasingly using the…

When you’re reaching out to alumni, are you looking for funding, or are you issuing a real invitation? If you’re only friendly when you’re asking for money, chances are that you’re not building an authentic and engaged community of alumni. Here’s how to take the first step toward creating real alumni engagement with those who’ve…

Davis “Top Gun” Kane joined eCity as a Project Manager this past August. In the short time he’s been here, Davis has not only done wonders for our Director of Client Services’ stress level, but managed to earn a killer nickname as well. We sat down with Davis over an energy drink and an “Active…

With over a billion users worldwide, YouTube is clearly a powerful channel for communication. But how can you use YouTube to strengthen your higher education admissions marketing strategy? Sure, you can upload a commercial or two to your school’s YouTube page and call it a day, but today’s prospective students want more. They have more…

In the old days, recruiting college students was easy. Visit a college fair, offer a viewbook, host a campus visit, and wait for the applications and enrollments to roll in. Today though, the university recruitment game has become much more complicated. Students, anxious about the prospect of getting shut out from the schools they apply…