Monthly Archives: August 2016

Stop me if you’ve heard this one already. Visuals are kind of an important part of your digital marketing publishing. Consider: Content with relevant images gets 94% more views than content without relevant images. The last three breakout social media channels, Instagram, Pinterest, and Snapchat, are based purely on visual communication. When people hear information,…

If your business school is like other higher ed institutions, you’ve probably noticed an increasing number of international students in your MBA programs of late. In the 2013/14 academic year, one in five international students studied at the masters level in the United States. That’s a 26 percent increase from 2008/09. The United States is the world’s leader in…

Step into a new world of university and college tours. Virtual reality is here. With a virtual reality tour, you can bring your prospective students onto your campus with ease. They don’t need to purchase a plane ticket to see your campus, yet they’ll feel like they’ve gotten to know it. This feeling of ease…

Watch the Webinar: A New Era of Digital Engagement & Stewardship – This webinar reviews how organizations increase their credibility and conversion rates with potential donors by looking at global giving trends, content personalization, and new technology that show gifts’ impact.

Perhaps feeling pressure from stagnant user base, a falling stock price, or a new feature release from a certain mobile-only-photo-sharing social network, Twitter has announced that it is releasing its Moments feature to all Twitter users in the next few months. Moments, released roughly one year ago, was previously only available to Twitter and select…

Stories as told by Instagram and Snapchat Earlier this month, Facebook-owned Instagram launched Stories, a feature that allows users to upload chronological pieces of content that can be played continuously and disappear after 24 hours. If that feels familiar, that’s because it is. The new feature has received quite a bit of flack for what…

If you’re in the business school recruitment field, you know that the last few years have been hard. As the business job market tightens and professional recruiters look to fields other than the traditional MBA, many students are turning away from MBA programs. This means that business schools need to get creative in their ability…

Welcome: take a walk around. When you’re introducing a visitor to your campus, you want that person to really get a feel for it. Attending a university isn’t just about classes, content, and research — it’s also about campus life. What amenities are there on campus for your students? What kind of connection will they…

Your graduates are a diverse group of people. From artists to science majors, from teachers to business graduates, they’re moving into different fields and respond to different student engagement strategies. If you’re targeting your alumni for a campaign, consider your marketing niches. How can your institution appeal to MBA graduates through your outreach? The Profile…

You want to connect with your alumni, but how do you know when you’ve succeeded? Alumni engagement isn’t just about a feeling of being connected. To measure the success of your engagement campaigns, you need to track metrics. What metrics should you track, and what do they tell you about your connection with your alumni?…