Monthly Archives: June 2016

Your nonprofit fundraising efforts have moved beyond donor letters, but you’re still new to the world of social media fundraising. Social media fundraising efforts can complement your existing campaigns or encourage you to develop new strategies that are uniquely suited to digital sharing. Here’s how to move into the social realm while remaining grounded in…

Each year, students all over the world make one of the most important decisions in their lives. Which college is the right college? They will search the books, skim the blogs, talk to their counselors, but their decision could ultimately depend on your college recruitment strategies. How do you keep them interested? It takes a…

These days, your non profit’s website is just as important as its physical location. You probably meet more potential donors and other acquaintances through digital means than when they walk through your front doors. And just as you wouldn’t want to decorate your lobby in outdated furnishings or design your office with an inefficient layout,…

Many students are entering college these days with a plan. They know what they want to do with their degrees and they’re ambitious about employment opportunities. Students Need to Make Money Upon Graduation As of 2016, American students owe $1.23 trillion in student loan debt. They can’t pay that back with a job at a…

You can’t hogtie potential students and force them into your school’s hallowed halls. Nor can you force your school’s brand into their homes, smartphones, or computers. If you want to increase enrollment numbers, you need effective student recruitment strategies that you haven’t tried yet. Here are a few unique options that will get you started.…

As years pass after graduation, alumni distance themselves from their prior stomping grounds. They’re launching careers, starting families, and socializing with new colleagues. If you want them to return for a football game or make a donation, you have to give them a compelling reason to give you their time. Here are few ways to…

Welcome to Pro Views, where we ask respected professionals about their strategy, design, development and marketing questions and share their answers. This week we asked higher ed professionals about their must-have marketing tools: What is the one marketing tool you have used that has provided tremendous value and has become your go-to for a specific task?…