Monthly Archives: April 2016

Websites do not age well, and the first people to notice are your customers. So if your website is on the mature side, you should listen if critical comments begin to trickle in. Soon, you’re faced with a daunting website redesign. Cheer up, because this process can be enlightening, even revolutionary, to the way you think…

If “seeing is believing,” visual content has the power to inform and persuade an audience more effectively than words alone. While written content is tremendously beneficial for any higher education marketing campaign, virtual college tours and other visual elements can add even more power to your university website. What Are Virtual Tours? Virtual college tours can…

The best designs are created for people, taking into consideration their habits, preferences, and goals. Your university website also needs to feature functionality and information that appeals to different target personas: prospective students, alumni, donors, and more. Your website is one of the most important investments you’ll make in terms of higher education marketing. While…

Update: Looking for the must-attend higher ed conferences for 2017? We have you covered. Attending conferences is a great way to learn new strategies, hear inspiring keynotes from industry leaders, get inside scoop on the latest tactics and network with industry professionals. We have put together a list of what we think are the must-attend higher education marketing…