Monthly Archives: March 2016

Virtual Reality has become an important part of what we do at eCity and we’re eager to not only learn more about this emerging field, but to share what we have learned with the community so that as an industry, we can all raise the bar when it comes to quality VR experiences. That is…

Inbound marketing has become the industry standard for modern marketing tactics. While it’s often referenced in terms of B2C and B2B businesses, it’s just as relevant for higher education marketing. If you want to boost enrollment numbers, increase donations, and stay connected with alumni, inbound marketing should be part of your higher ed marketing strategy.…

Business owners and online marketers are focused on one thing more than almost any other when it comes to website design: user experience. It’s this nebulous quality that determines whether prospects will stick around on your website or click away in frustration. You have two choices for creating a great website user experience: adaptive and…

An engaging website pays for itself in interested prospects, motivated leads, and happy customers. In most cases, prospects make a decision about your business in five seconds or less. If your website isn’t engaging, those prospects will click away to find something that appeals to them more. Here are 4 tips to increase engagement on…

Have the proprietors of your neighborhood grocery store ever rearranged the shelves? You walk in with a shopping list in hand, but suddenly you can’t find the bread aisle — much less that obscure salad dressing your kids love. It’s a familiar problem that’s caused by visual disruption. You expect a certain aesthetic and layout…

According to a report created by Adobe and PageFair, nearly 200 million people are using ad blocking software now. An ad blocker detects ads in an internet browser and blocks them from view, allowing the user to surf the web without advertising-related interruption. While this might sound like a good thing, it can prove devastating for…

Think about how students research prospective schools. They look up each university’s website, check it out on social media, plan a campus visit, and talk with their friends. In fact, some students consider 12 or more colleges before making a decision. With that in mind, it’s important to stay in front of your prospects during…

Sometimes, mistakes are more instructive than tips. If you can learn from the foibles of others, you can prevent yourself from taking the same missteps and putting your business at risk. When it comes to your digital marketing strategy, avoid these four content marketing don’ts that slow your progress. 1. Neglecting Strategy Altogether Content marketing…

It’s hard to believe that SEO (search engine optimization) is more than 25 years old, but the idea of increasing one’s ranking in the search engines planted its first seeds right after the world’s first website launched. Now, the SEO landscape hardly resembles its crude beginnings, so what should marketers expect from the industry over…