Monthly Archives: February 2016

Inbound marketing can take copious amounts of time, especially when you’re just starting your campaign. If you want to trim some of the fat so your inbound efforts become more streamlined, try these four time-saving tools. 1. Hootsuite Time-saving tools like Hootsuite allow you to manage multiple applications through one interface. If you have an…

Today’s students don’t interact with colleges and universities the same way they used to. They might still attend college tours and consult their high school guidance counselors, but they also do their own research. The first impression they get of your school might be through your school website design. According to The Journal, eight out…

The last year has seen a tipping point in terms of how digital marketing is conducted – pushing a single marketing message to your entire list just won’t cut it anymore. Instead, marketers have learned to define their ideal user personas and segment their database. By creating helpful articles, videos, and guides that are tailored…

Boosting engagement with young alumni can help you tap into a powerful force for increasing enrollment and boosting donor relations. If your higher education marketing campaign has experienced a lag of late, try these strategies for connecting with recent grads and young alumni. Keep Alumni Thinking About Your School Some news outlets would have you…

The highlights from CASE district conferences are frequently found at the smaller break-out sessions. These sessions are where attendees dig into the challenges that alumni relations and donor engagement professionals are facing on a daily basis. eCity attended CASE Disctrict 2 on both Sunday and Tuesday, but there was one session that focused on the do’s and don’ts of higher…

Social listening (also called social media monitoring) is an invaluable resource for any school that wants to boost enrollment and improve its reputation among students and donors alike. An increasing number of post-millennials (not to mention other generations) are using social media to share stories and information about their educations. Discover Pain Points Schools offer…

SEO (search engine optimization) is not only for websites belonging to lawyers and dentists, it can help University websites as well. Today’s students use long-tail search phrases and increasingly specific terms to find information online. It’s important to optimize your school’s website for relevant search terms so prospective students can easily find your content. Create Unique…

Did you know 44% of online shoppers begin looking for products by using a search engine? Fully optimizing your website can have a huge impact on your brand. But most brands and organizations overlook the importance of optimizing a website, mostly because SEO feels complicated and overwhelming. An optimized page can help you: Rank higher in search…