Monthly Archives: January 2016

Your university depends on donations from businesses, alumni, and other sources to continue providing high-end education to your students. If you want to engage more donors for your university in 2016, there are several strategies that can help you accomplish that goal. 1. Use Online Marketing to Create Offline Engagement Whether you’re organizing a luncheon…

When your university’s inbound marketing strategy fails to produce higher enrollment rates or donor contributions, you might need to make a few adjustments. Fortunately, it’s not difficult to tweak your marketing approach to create more favorable results. Use these strategies to improve your school’s reach and to boost conversion rates. Find Ways to Implement Reciprocity Think…

Kenneth joined eCity in January this year and hit the ground running working on new and exciting projects utilizing his knowledge of game design, virtual reality, and web development. My Daily Routine at eCity My days consists of a fun juggling act of design, programming, and experimentation.  As I am both a front-end and virtual reality developer, I…

The advancements in computer, tablet, and phone technology as well as the improvements in consumer-level video quality have made both the creation and distribution of video far less costly and much more effective. Consumers can watch videos on myriad devices, which makes them accessible, and video production is no longer limited to companies with millions…

Many people mistakenly think that marketing automation eliminates the human component from the process. After all, it relies on machines to engage prospects. However, marketers consistently find that automation actually boosts human interaction. Marketing automation tools and tactics can help you attract new applicants, connect with alumni who might offer a testimonial, donate to your university,…

It’s the year of relationship marketing. Gone are the days when a school could rely on keyword-saturated content or search engine results to generate leads. In 2016, you must get to know the people who matter most: prospective students. How do you accomplish this? One way is to adopt the buyer persona methodology for your…

Colleges and universities rely heavily on high enrollment numbers to fuel their programs and maintain their campuses. Over time, student recruitment policies evolve — not necessarily to suit the school, but rather to align with the ways in which students prefer to communicate. The last few years have proved that technology has played a critical…

As 2016 unravels, higher ed tech trends will evolve with the seasons. In 2015, the news was filled with cyber security breaches and identity-compromising mistakes in the corporate world, and the security advancements that protect retailers and financiers will also benefit colleges and universities who take advantage of the technology. Other tech trends will involve…