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2016 Higher Ed Marketing Conferences

We have compiled a list of must-attend higher education marketing conferences in 2016. Visit our website for the complete list.


Update: Looking for the must-attend higher ed conferences for 2017? We have you covered.

Attending conferences is a great way to learn new strategies, hear inspiring keynotes from industry leaders, get inside scoop on the latest tactics and network with industry professionals. We have put together a list of what we think are the must-attend higher education marketing conferences this year.

1. CASE District IV Conference

Date: April 2 – 5, 2016
City: Dallas, TX

Social Media Sessions:

  • How to Reach the Youths
  • Fandemonium: Handling Student-created Fan Accounts
  • Create Your Own Well of Content That Won’t Run Dry
  • The Growth of Texas A&M’s Social Media Program: Why Communicating in Real-tile is Worth It
  • Fails and Facepalms: Social Media Screw-Ups
  • And Now for Something a Little Different: Tailoring Your University’s Voice to Social Media
  • LinkedIn: Fast Growing, Free Resource for Alumni, Marketing and Advancement
  • Social Media Strategies: Influencing the Culture of Your Alumni Through the Power of Social Media
  • Have a Serious Talk about Emoji: Create a Social Media Style Guide

Website/UX Sessions:

  • A University Website Overhaul: Challenging the Organizational Chart to Make a User-Centric Experience

2. CASE Indiana Spring Conference 2016

Date: April 15 2016
City: Muncie, IN
Social Media Sessions:

  • Trust Your Interns: How Purdue Successfully Grew its Snapchat Presence
  • Social Media Advertising 101

3. Institute for Senior Communications & Marketing Professionals

Date: April 26 – 28 2016
City: Scottsdale, AZ

Social Media Session:

  • Lessons in Social Media Success from #HigherEd CEOs

Analytics Session:

  • Benchmarketing, Metrics, and Measurement

4. University of Illinois Web Conference

Date: April 27 & 28 2016
City: Champaign-Urbana, IL

Web Development Sessions:

  • The Scent of Accessibility
  • Taxonomy Basics for the Launch of Your Website
  • 10 Things You Didn’t Know You Could Do with HTML5

Web Design Sessions:

  • Not Just Any Content: Strategies for Reaching Your Actual User
  • Negotiating the ‘Stupid’ out of UX Design
  • How a Web Re-Design Drives Organizational Change: A Cautionary Tale
  • Artist or Architect: Designing the Web for the Ordinary Person

5. District VII Utah Regional Conference

Date: May 13, 2016
City: Ogden, UT
Sessions: TBA

6. HighEdWeb Michigan 2016

Date: May 5 & 6 2016
City: Grand Rapids, MI

Web Development Sessions:

  • Building up your Development Toolbox
  • Extending WordPress: Beyond Posts and Pages
  • Improving Your Website’s Performance

Web Design Sessions:

  • Create an Exceptional Customer Journey With Your Website
  • Using design to solve marketing & recruitment challenges
  • Simplified Web Page Strategy
  • Developing Content Guidelines to maintain a unified, multi-contributor website

Social Media and Analytics Sessions:

  • Accio Followers! – Fresh Ways to Draw Students to your Instagram and Twitter
  • Google Tag Manager: What it is and what it’s good for
  • Beyond Google Analytics: How to tell if your website is working

7. The DRIVE Conference

Date: May 17 – 18, 2016
City: Bellevue, WA
Sessions: TBA

8. CASE Marketing & Branding

Date: June 6 – 8, 2016
City: Washington, D.C.

Digital Marketing & Analytics Sessions:

  • Marketing Measurement: Providing Insight and Proving Value
  • Feed the Beast: Social Media Content and Advertising
  • Content (Strategy) is King: Engaging and Converting Your Audiences by Providing Content They Need, When They Need It
  • Flipping the Funnel: Increasing Yield and Alumni Engagement with Website Tracking and Optimization

Branding Sessions:

  • The State of the Profession: Branding in Higher Ed
  • Global Trends and Perspectives in Marketing and Branding

9. SUNYCUAD Educational Conference

Date: June 8 – 10, 2016
City: Cooperstown, NY

Social Media Sessions:

  • Harnessing the Power of Social Data for Development
  • Finding Your Voice: Giving Your Social Media Personality

Website Development & Design Sessions:

  • Redesigning Your Site for a Better User Experience

10. HighEdWeb West 2016

Date: June 10, 2016
City: Riverside, CA
Sessions: TBA

11. Elements: The Web Conference at Penn State

Date: June 13 – 15, 2016
City: University Park, PA

Marketing Sessions:

  • One Way or Another: Remarketing Basics in a Post-Punk World
  • UX for the real world: How service design will transform higher ed marketing

Website Development & Design Sessions:

  • Application Development: Why UX Matters
  • Creating a seamless omnichannel user experience
  • Elements of Motion Design
  • It’s Made of People! A Strategic Approach to Dynamic Web Content Personalization
  • Web Redesign Done Right – The First Time

12. Summit of Leaders in Advancement

Date: July 17 – 19, 2016
City: New York City, NY

Marketing & Analytics Sessions:

  • Creating a Marketing Organization that Gets Results
  • Evaluating High-Performing Fundraising Programs
  • Digital Engagement Initiatives Today: Crowdsourcing Our Collective Wisdom
  • Of Algorithms and Advancement: Data-Driven Advancement Strategy and Execution

13. Summer Institute in Communications & Marketing

Date: August 1 – 5, 2016
City: Boston, MA
Sessions: TBA

14. eduWeb Digital Summit

Date: August 1 – 4, 2016
City: Denver, CO

Digital Marketing Sessions:

  • From Thought Leader to Market Leader: Rise Above the Noise with Expert Content Marketing
  • The Content Marketing Stack
  • Prove Your Worth: Measuring Online & Offline Marketing Efforts
  • 5 Ways to Improve Your Email Campaigns (and Get Better Results)

Social Media Sessions:

  • First Impressions; What Prospective Students Want in A Campus Visit Experience
  • Engaging Current Students for Digital Admissions Recruitment
  • 4 Steps to Activate Your School’s Social Advocates
  • How to Give Snapchat a Job

Web Design and Development Sessions:

  • Searching For Direction: Using A Search-Based Homepage to Direct Users
  • Design Your Website with Google Analytics in Mind
  • Targeted Audience, Targeted Message. Better ROI – the How of Successful Microsites and Landing Pages

15. The Conference for Community College Advancement

Date: October 5 – 7, 2016
City: San Diego, CA

Digital Marketing Sessions:

  • Small Staff, Big Content Needs: Maximizing Communications Tools to Reach All Your Audiences
  • Transforming Your Brand with Integrated Digital Content and Engagement
  • Content Strategy Speed Dating: Rapid-fire Therapy for Professional Storytellers
  • Challenges Facing Marketing and Communications Leaders

Social Media Sessions:

  • How Authentic Engagement Wins #CSMLove

Web Design and Development Sessions:

  • Case Study: Website Redesign and Content Strategy

16. HighEdWeb Memphis 2016

Date: October 16 – 19, 2016
City: Memphis, TN

Digital Marketing Sessions:

  • Marketing Your Faculty: Let Them Help You
  • From Strategic Plan to Content Strategy
  • Beyond SEO: Writing Findable Content
  • Data Science as a Marketing Tool

Social Media Sessions:

  • Nailing Pinterest: It’s Not All Wedding Dresses and Desserts
  • How Two Schools Turned a Cinderella Experience into Social Media Gold
  • Self-Updating Social Media-Driven Digital Signage
  • What Really Matters to Students in Social Communities
  • Snapchat: How I learned to Stop Worrying and Love the Snap

Web Design and Development Sessions:

  • Managing a Large Site with WordPress
  • Sketch for Wireframing and Responsive Web Design
  • Using Site Redesigns to Foster Culture Change
  • Redesigning Your Site for a Better User Experience

17. Confab Higher Ed 2016

Date: November 14 – 16, 2016
City: Philadelphia, PA

Content Marketing Sessions:

  • Tools and deliverables: Methods, guidelines, and templates for getting content strategy right
  • Building your digital writing toolbox
  • Improving your content with analytics and testing
  • Metrics for content: Do less work and get better results

Website Design & UX Sessions:

  • Storymapping the user’s journey
  • Design for real life
  • From bad to worse to nearly perfect: Making large-scale IA changes to a live site

18. Symposium for the Marketing of Higher Education

Date: December 4 – 7, 2016
City: Orlando, FL

Content Marketing Sessions:

  • Digital Marketing Strategy: Surviving & Prospering in a Changing World
  • Content Strategy for the Web: Providing Prospective Students with Content They Need
  • Be Your Audience: Best Practices for Including Students in Social Content Strategy
  • Take a Walk in Your Prospects’ Shoes: Using Customer Journey Mapping to Optimize Your Recruitment Efforts

Social Media Sessions:

  • Leverage The Power of Social Listening
  • Personalizing Social Campaigns: The “Picture Yourself Here” Experience at Northeastern University
  • Beyond Sugar vs. Substance: Rethinking Brand-driven Social Media
  • Breaking Down the Silos: Using Snapchat to build a University Brand

Website Design & US Sessions:

  • The Anatomy of a Redesign: Recruiting Gen Z
  • Mythbusting Websites: What Prospects Value (and Don’t Value) About #HigherEd Websites
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