Monthly Archives: December 2015

An outdated or poorly performing website can greatly reduce your organization’s ability to attract new customers, students, or donors. Optimizing your website design, however, can boost engagement and conversions while improving the public’s perception of your brand. How do you know that your current website design isn’t working? Related: For practical tips to improve your website’s first impressions,…

As of September 2016, Instagram has more than 400 million users. This social media platform allows individuals and businesses to post photographs and other graphics with accompanying captions. If you’re looking for an effective social network platform for education marketing, Instagram offers an intriguing option. Embrace Visual Marketing An image can create an immediate emotional…

Wishing you and yours Happy Holidays from all the friendly faces at CCFV, Stage 3 and eCity Interactive! Check out our holiday card!

Your higher ed inbound marketing strategy is likely made up of several components, but delight is an essential ingredient for success. You must serve up content that leaves your reader satisfied, engaged, and otherwise happy. A delighted prospective student will look more fondly upon your school and remember its name while he or she is making…

We are now back at home base in Philadelphia after attending the Case District V conference in Chicago. There were many highlights and one of the challenges set by Josh Harraman, Conference Chair for 2015, was to meet twenty people that you could add to your professional network over the course of the conference. As…

Students don’t always make their college or university decisions right away. Many ponder the decision for months, comparing and contrasting different schools until they finally decide which one makes the most sense for them. In order to boost enrollment, you must keep prospective students’ interest as long as possible. Follow these inbound marketing tips to…

Great blog articles, social media posts, and other content attract potential students to your site. However, you don’t want the interaction to end there. Forms, calls to action (CTAs), and landing pages provide visitors with a next step to take. How can your education marketing campaign make these website elements work for your school? This…

Inbound marketing is a great way to guide prospective students through the enrollment process. If you follow Hubspot’s effective inbound marketing methodology, you know that the first step is to attract the right people to your educational institution. Using your keyword research, blog, and social publishing platforms, you can turn strangers into potential students. Here’s how. 1. Give…

There’s a reason why teenagers are often associated with the phrase, “But everyone else does it!” Teens and young adults emulate their peers’ behaviors — both positively and negatively. That’s a good reason to incorporate social proof in your website design. Tech Crunch calls social proof “the new marketing.” It’s a way to leverage existing…

eCity is excited to be attending and exhibiting at CASE District V Conference in Chicago next week! We’ll be meeting with some of the brightest marketers and fundraisers in higher education. For those of you who will be attending, please visit us in the Exhibition Hall at booth 32 (see an exhibitor map below). For…