Monthly Archives: November 2015

What makes your school different from every other educational institution on the planet? You might offer similar courses, have access to the same professorial talent, and provide similar extracurricular activities. You don’t want to focus on these areas for your school website design because they show how you’re the same as everyone else. It’s your…

eCity had a great time at ELA Conf this year, right here in Philadelphia on November 20 and 21, 2015. It was so inspiring to hang with a group of women so motivated and supportive and to honestly address some of the challenges and victories that we’ve experienced working in tech. The conference creates a…

Psst: As esteemed 1980s philosopher Ferris Bueller noted, life moves pretty fast. So do marketing trends. That’s why we created a brand new version of this post for 2017. Check it out. Higher education marketing trends come and go as time passes, but it’s always best to look ahead. If you can anticipate the upcoming…

eCity is super excited to be attending WordCamp US this year, right here in our hometown of Philadelphia on December 4-5 at the Convention Center. WordCamp offers something for anyone with an interest in WordPress – from developers and designers to marketers and project managers. Professionals and amateurs from all over the world gather to…

The best way to create and maintain an effective website is to understand how potential users interact with it. If you know what your target audience wants and needs, you can deliver content that engages and impresses them. To maximize your marketing efforts, try a few of these tips to gain insight into what your users…

On Thursday, November 12, 2015 the world celebrated World Usability Day with conferences, talks, and social events around the theme of Innovation.  From the website: “World Usability Day brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier…

A proactive, engaging higher education marketing strategy can increase enrollment and improve a school’s brand image. A personalized approach allows you to target specific potential students based on their personalities, demographics, and other details. Admissions professionals at colleges and universities face immense pressure to convert potential students into matriculating customers, and these strategies for personalizing…

Colleges and universities can benefit from social media activity just like any other business. Students congregate on Facebook, Twitter, and other social platforms to discuss their college choices and to connect with institutes of higher learning. If you’re interested in expanding your higher ed marketing, consider these reasons to develop a platform on social media.…

Colleges and universities have more competition than ever before, especially in the digital space. With alternative options, from remote education portals to independent trade learning opportunities, students can access knowledge faster and more easily these days. However, educational institutions can improve their performance online if they switch to responsive website design. Students Use Their Smartphones…

There is much discussion online about how an over abundance of processes can kill a web development shop. Developers and designers get choked under a plethora of ‘Gather these requirements using this form’ and ‘Estimate your hours using this form’ and ‘Structure your project files this way’. I don’t disagree that too many of these types of…