Monthly Archives: October 2015

It’s no secret that the number of international students attending graduate and undergraduate schools in the U.S. has been on the rise. In fact, the Wall Street Journal recently reported that attendance has grown by 14% in the past year, prompting American universities to reconsider just who their target audience really is. But to what…

  With private colleges spending an average of $2,433 to recruit each new student and up to 5% of turnover on marketing, the focus on what is working and what is not is under the microscope of every Head of Admissions. Your website is your hub and your most important communication tool when recruiting college students. Your…

Of course you want visitors to your university website to be engaged, informed, and entertained. But you also want them to be enthusiastic enough about your school that they become informal “donor ambassadors” for it once they leave your site. Engaging visitors can help elevate them from being fans to being donor ambassadors. Donor engagement…

It’s important when beginning any web project that you build a relationship with your Digital Project Manager (DPM). The DPM will focus on understanding your organization’s specific business goals and pain points and will facilitate the creation of a website to effectively address those issues. We will be the bridge between your team and ours…

Both charitable giving and online donations have seen substantial increases in the past year (7.1% and 13%, respectively). In order to take full advantage of these trends, fundraising organizations need to ensure that their digital experience meets the needs of today’s donor. These five digital nonprofit fundraising strategies are sure to improve your digital fundraising efforts: 1. Tie…

eCity’s key partnerships with non-profits across the country have required us to go under the hood a time or two to answer the question: How is non-profit website design affected by their target personas? Related: For practical tips to improve your web design, check out our guide to these 7 UX Laws. There may be…

Did you know visitors who are retargeted via display or social ads are 70% more likely to convert? Retargeting is one of the most viable methods of re-engaging potential students. Here’s how universities can utilize retargeting to increase student enrollment and engagement. What is retargeting? Retargeting is a way of advertising to visitors who have…