Monthly Archives: April 2013


The Mobile Content Mandate

Recently, PhillyCHI & Content Strategy Philly invited Karen McGrane to present “The Mobile Content Mandate.” Karen is an industry-leading UX consultant and the author of Content Strategy for Mobile. Her key message: You don’t get to decide which platform or device customers use to access your content. They do. To drive home the point that…

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How to Generate Content Ideas Using Google Analytics

One of the easiest and often overlooked ways to generate content ideas is by taking a look at your existing site analytics, specifically the non-branded organic keywords report. I know what you are thinking: Why analyze keywords that are already driving traffic? But you will be surprised by the opportunities available to generate content ideas…

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