Monthly Archives: April 2013

The Mobile Content Mandate

Recently, PhillyCHI & Content Strategy Philly invited Karen McGrane to present “The Mobile Content Mandate.” Karen is an industry-leading UX consultant and the author of Content Strategy for Mobile. Her key message: You don’t get to decide which platform or device customers use to access your content. They do. To drive home the point that…

04.08.13 Heman Patel Marketing

How to Generate Content Ideas Using Google Analytics

One of the easiest and often overlooked ways to generate content ideas is by taking a look at your existing site analytics, specifically the non-branded organic keywords report. I know what you are thinking: Why analyze keywords that are already driving traffic? But you will be surprised by the opportunities available to generate content ideas…